Foundation and Early Years
The city of Tarija, the full name of which is San Bernardo de la Frontera de Tarija, was founded on July 4, 1574. The founder was the Spanish captain Luis de Fuentes y Vargas, acting on the orders of the Viceroy of Peru, Francisco de Toledo. The city received its name in honour of Francisco de Tarija, one of the first explorers of this valley. The settlement was initially conceived as a strategic outpost on the border of Spanish possessions to defend against raids by the indigenous Chiriguano tribes.
Key Development Factors
The development of Tarija was defined by several key factors that shaped its unique character:
- Geographical Location: The city is situated in a fertile valley at an altitude of approximately 1,854 metres above sea level, on the banks of a river which the founders named the Guadalquivir, after the river of the same name in Spain. The mild, almost Mediterranean climate created ideal conditions for agriculture.
- Strategic Importance: As a frontier city (frontera), Tarija played a significant military and administrative role, serving as a barrier between colonised lands and the Gran Chaco region.
- Religious Influence: Immediately after the foundation, missionaries arrived in the city, particularly Dominicans and Franciscans, who began active efforts to convert the local population to Catholicism and established the first monasteries.
Early Cultural and Economic Features
From the very beginning, Tarija acquired traits that distinguished it from other cities in Bolivia. Thanks to its founder and the first settlers, the city absorbed Andalusian culture, which manifested in its architecture, traditions, and even the local dialect. The economy of the early period was focused on agriculture. The fertile lands and favourable climate contributed to the development of viticulture, which over time made Tarija the wine-producing centre of the country. Additionally, the region was important for livestock breeding, which also contributed to its economic establishment.