The history of Floridablanca traces its roots back to the Pre-Columbian era when these lands were inhabited by the indigenous Guane people. The official founding date is considered to be November 7, 1817. The city was named after the Count of Floridablanca, José Moñino y Redondo, an influential 18th-century Spanish statesman. Interestingly, the settlement was initially known by names such as "Hacienda Palmita" and "Mano Negra" ("Black Hand").
Floridablanca's favorable geographical location played a key role in its development. The city is located in the department of Santander, in the picturesque foothills of the Eastern Cordillera of the Colombian Andes, at an altitude of approximately 925 meters above sea level. As part of the Bucaramanga metropolitan area and situated along vital transport routes, including the Pan-American Highway, Floridablanca quickly strengthened its commercial and economic importance.
From its very beginning, the city's economy was closely tied to agriculture, and fertile lands facilitated the prosperity of haciendas (estates). Floridablanca has firmly established its unofficial name as the "sweet city" (ciudad dulce) due to its numerous bakeries and confectionery shops producing traditional treats, from wafers to cakes. The region's cultural heritage is also very rich. One of the most famous symbols of the Pre-Columbian era is the Piedra del Sol (Sun Stone)—a massive boulder with mysterious carvings left by the Guane people over a thousand years ago. This and other artifacts testify to the city's deep historical roots and unique identity.