Portoviejo is one of the oldest cities in Ecuador, founded during the era of Spanish colonization. Its history is rich with events that defined its role as an important administrative, economic, and cultural center of Manabí Province. The city, also known as the "City of Royal Tamarinds," has come a long way from a small colonial settlement to a modern regional leader.
The city was officially founded on March 12, 1535, by the Spanish conquistador Francisco Pacheco under the name Villa Nueva de San Gregorio de Portoviejo. Initially, the settlement was located on the Pacific coast, but due to constant attacks by pirates and indigenous tribes, it had to be moved inland. The final location was established in 1628 in the fertile river valley, which provided the city with greater security and conditions for stable development.
The growth of Portoviejo was driven by several key factors. Firstly, its strategic position in a fertile river valley favored the prosperity of agriculture. Secondly, attaining the status of administrative center of Manabí Province strengthened its political influence in the region. Trade routes connecting the coast with the country's interior also passed through the city, making it an important economic hub.
From the very beginning of its history, Portoviejo became a center for agricultural production. Cotton, tropical fruits, vegetables, and cocoa were grown in the valley. As early as the end of the 16th century, the city was known for the production of cotton fabrics and leather goods. Simultaneously, traditional crafts developed, such as the weaving of the famous Panama hats, hammocks, and baskets, which remain part of the region's cultural heritage today. Portoviejo is also considered the cradle of traditional Manabí cuisine, famous throughout Ecuador.