Shopping in Alofi is a refreshingly simple and relaxed experience, much like the lifestyle on the island itself. Visitors should not expect sprawling shopping malls, designer boutiques, or busy high streets. Instead, the retail scene is focused on essential goods, groceries, and a wonderful selection of authentic local handicrafts. The town offers a chance to buy unique items directly from the artisans who made them, providing a personal connection to the local culture that is rare in larger tourist destinations.
The main retail hub of the town is the Commercial Centre located in Alofi South. This compact area serves as the bustling heart of the community, housing the post office, the bank, and a cluster of essential stores. A stroll along the main coastal road will also reveal a few smaller convenience stores and gift shops. Everything is within walking distance, and the lack of crowds makes browsing a stress-free activity.
There are no shopping malls in Alofi. The closest equivalent to a department store is Swanson Supermarket, which is the largest retailer on the island. While primarily a grocery store, it serves as a general emporium stocking everything from fresh food and beverages to hardware, clothing, and fishing gear. It is the go-to spot for supplies if you are staying in self-catering accommodation or need to pick up beach essentials.
For a truly authentic shopping experience, the Alofi Market is the place to be. Held primarily on Tuesday and Friday mornings at the market place in the center of town, this is where the local community comes alive. It is the best place to find fresh tropical fruits like pawpaw and bananas, as well as home-cooked local dishes. More importantly for tourists, it is a prime spot to find high-quality handicrafts sold directly by the local women who create them.
When looking for souvenirs, Niuean weaving is widely considered some of the finest in the Pacific. The local women are masters of weaving pandanus leaves into intricate hats, baskets, fans, and mats. These items are not just souvenirs but durable works of art. Other popular keepsakes include Niuean stamps and coins, which are famous worldwide among collectors for their unique designs, often featuring pop culture icons like Disney characters or Pokémon. You can purchase these at the Philatelic Bureau. Additionally, jars of organic Niue honey and vanilla make for delicious gifts to take home.
Store hours in Alofi are generally limited compared to international standards. Most businesses open from 8:00 AM or 9:00 AM to 4:00 PM on weekdays. On Saturdays, shops typically close early, often around noon, and almost everything is closed on Sundays in observance of the Sabbath. It is crucial to plan your shopping needs, especially food supplies, before the weekend.
The official currency is the New Zealand Dollar (NZD). While the main supermarket and larger businesses accept credit cards, cash is absolutely essential for the Alofi Market, smaller stalls, and roadside vendors. There is only one ATM on the island, located at the Kiwibank in the Commercial Centre, so it is advisable to carry sufficient cash with you. Regarding taxes, there is no tourist tax refund scheme (Tax-Free) in Niue; the price you see is the final price.