Shopping in Jamestown offers a delightful step back in time, far removed from the frenetic pace of modern mega-malls and high-street chains. Instead of global brands, visitors will find a collection of independent, family-run businesses that serve the island's community. The experience is intimate and personal, often involving a friendly chat with the shopkeeper. While the variety of goods depends heavily on the arrival of the supply ship, browsing the local stores provides a unique insight into the island's resourceful and self-sufficient way of life.
The primary retail hub is concentrated along Main Street, the city's central artery. As you walk up from the seafront towards the valley interior, you will pass a variety of small outlets housed in charming Georgian buildings. This is where the majority of the town's commerce takes place, ranging from grocery stores and bakeries to stationery shops and boutiques. Napoleon Street, branching off near the top of the town, also hosts several smaller establishments worth exploring.
There are no shopping malls in Jamestown in the traditional sense. However, the island's commerce is dominated by a few long-standing merchant companies that operate large general stores, which function somewhat like department stores. Thorpe’s and Solomon’s (often referred to as "The Star") are the two main names you will see. These establishments sell a little bit of everything, from groceries and clothing to hardware and homeware, all under one roof. They are the lifelines of the island and interesting places to wander through to see what is currently in stock.
For a more traditional trading atmosphere, the Market is a must-visit landmark. Located in a historic building beneath the clock tower, this venue is the place to find fresh local produce. Due to the island's isolation, fresh fruit and vegetables are highly improved commodities, and the market creates a buzz of activity when goods are available. While it is primarily for food, you may occasionally find stalls selling local crafts or homemade preserves, especially on days when a cruise ship is in port.
When it comes to souvenirs, Jamestown offers several unique items that cannot be found anywhere else. The most prestigious purchase is Saint Helena Coffee, one of the rarest and most exclusive coffees in the world, grown in the island's volcanic soil. Another popular local product is Tungi Spirit, a clear liquor distilled from prickly pears. For lighter gifts, look for jewelry made from local seeds (such as Job's Tears) or intricate lace and wood carvings. Philatelists should visit the post office or bureau to buy the island's beautiful and highly collectible stamps.
Understanding local opening hours is crucial for any shopper here. Business hours are generally from 9:00 AM to 5:00 PM on Mondays, Tuesdays, Thursdays, and Fridays. However, Wednesday is traditionally a half-day, with most shops closing at 1:00 PM. Saturdays are also busy in the morning but tend to wind down by the afternoon, and almost everything is closed on Sundays. It is best to plan your shopping errands for weekday mornings to ensure everything is open.
Regarding payment, cash is the preferred method in most smaller shops. While the larger merchants and some souvenir stores accept debit cards, the infrastructure can be intermittent. The local currency is the Saint Helena Pound (SHP), but British Pounds Sterling (GBP) are accepted everywhere at a 1:1 ratio. Tourists generally do not have access to a tax-free refund scheme, as the island operates on a different duty system rather than a VAT model familiar to European travelers.