Foundation and First Mentions
The city of Novi Sad was founded in 1694. Its history began with a settlement established by Serbian merchants and artisans on the left bank of the Danube. At that time, they were prohibited from settling in the nearby Petrovaradin Fortress, which was under the control of the Habsburg Monarchy, so they established their settlement opposite it. Initially, it bore the name Ratzen Stadt (Racka Varoš), which translates as "Serbian Town". The modern name, Novi Sad, meaning "New Plantation", was bestowed upon the city on February 1, 1748, by Empress Maria Theresa. Along with the new name, it received the status of a free royal city, which provided a powerful impetus for its development.
Key Factors of Formation
The rapid growth of the city was driven by several important factors. Firstly, its strategic location on the Danube River, a key trade artery of Europe, turned Novi Sad into an important commercial and port hub on the border of two empires — the Habsburg and the Ottoman. Secondly, the status of a free royal city granted the residents significant economic privileges and self-governance, which attracted merchants, craftsmen, and intellectuals from the entire region to Novi Sad.
Early Cultural and Economic Features
By the 18th and 19th centuries, Novi Sad had established itself as the main centre of Serbian culture, education, and political thought within the Austrian Empire. For its outstanding role in cultural revival, it received the unofficial but honorary title of the "Serbian Athens" (Srpska Atina). In 1864, Matica Srpska — the oldest Serbian literary and scientific society — moved here from Budapest. The city also became a hub for printing and journalism. The economy flourished through trade and crafts, and the population was multi-ethnic: Serbs, Hungarians, Germans, Slovaks, and other peoples coexisted peacefully here, creating a unique and tolerant atmosphere.