Watson's BBQ

Imagine a place where the scent of fresh hay and leather saddles mingles with the mouthwatering aroma of smoked meat. Watson's BBQ is more than just a restaurant; it's a true legend of the city of Tucumcari, hidden inside the active Tucumcari Ranch Supply store. This family business in the USA has become the embodiment of the American dream, combining authentic cuisine and the atmosphere of an old ranch under one roof.

The establishment is famous for its unique approach to barbecue: the meat here is smoked over local mesquite—a hardwood that gives the dishes an unmistakable smoky flavor. In 2018, Watson's BBQ even ranked 35th on Yelp's list of the best barbecue joints in the entire country, making it a mandatory stop for foodies traveling the famous Route 66.

The restaurant's interior deserves special attention. Red checkered tablecloths and walls decorated with vintage license plates, old photographs, and gas station signs create an incredibly cozy, "homey" atmosphere. Here, you can not only have lunch but also touch history by playing the 103-year-old piano or relaxing on the outdoor patio under a tin roof in the company of fellow travelers.

For those planning a visit to this hospitable spot, below is the essential contact information. We recommend checking the availability of tables or specific dishes by phone, as popular menu items can sell out quite quickly.

The main reason to visit Watson's BBQ is, of course, to taste classic American barbecue. Be sure to try the famous smoked beef brisket made from Certified Angus Beef or the pork ribs. The meat is cooked low-and-slow over mesquite coals, which gives it a perfect dark "bark" while remaining incredibly juicy. Spicy food lovers will enjoy the sausages with cheese and green chile, while traditional pinto beans or potato salad make for the perfect side dishes.

Beyond the food, the establishment offers plenty of interesting activities. You can test your musical talents on the ancient piano in the dining area or head out to the patio to play cornhole. If you're lucky enough to be here at the same time as a biker club, you might even see the amusing "stick horse races"—a local tradition that always brings plenty of laughter to guests.

Don't forget to set aside time to browse the Tucumcari Ranch Supply store itself. This is a unique opportunity to buy authentic ranch goods, professional tools, or signature Fiestaware. Many tourists take home local green chile jams as souvenirs. The atmosphere here is so friendly that you'll quickly feel like a guest in the Watson family home rather than just a customer.

Watson's BBQ is located at 502 S Lake St, in the heart of this legendary city. It is situated just three blocks from the famous Route 66 (the "Mother Road"), very close to travel icons like the Blue Swallow Motel and La Cita. Thanks to its proximity to major highways, the restaurant is ideal for those crossing the country by car.

If you are driving from Albuquerque, the trip along the I-40 takes about 3 hours (approximately 170 miles). In the city itself, turn onto S Lake St. The restaurant building is easy to recognize by the eclectic facade of the ranch supply store. Free parking is provided for travelers right at the entrance, which is very convenient for those in large SUVs or with trailers.

Public transport in Tucumcari is limited, as it is a small town, so the main way to get around remains a personal or rental car. If you are staying in the city center, you can use a taxi to reach the location in a matter of minutes.

The story of this place began in 1980 when Stella and Jimmy (Johnny) Watson founded Tucumcari Ranch Supply. Initially, it was a typical rural general store that became an important hub for the local community, offering tools and ranch supplies. Johnny Watson, a Texas native, brought with him not only a love for New Mexico but also family secrets for smoking meat passed down from his father.

A turning point came in 2008. Faced with an economic downturn and drought, the Watsons decided to diversify the business to save the store. They transformed an old greenhouse into a cozy dining room, set up a smoker outside, and revived the family tradition of making barbecue. This decision not only saved the family business but also turned an ordinary shop into a must-stop destination for tourists traveling along Route 66.

True recognition came in 2018 when Watson's BBQ was ranked 35th on Yelp's list of the top 50 barbecue restaurants in the USA. Despite the sudden worldwide fame and the influx of visitors from across the globe, the owners remain incredibly humble and always emphasize that their main secret to success is the support of local residents and loyalty to tradition.

For a complete visit to Watson's BBQ, you should plan for 1 to 2 hours. This is plenty of time to unhurriedly enjoy a portion of aromatic barbecue, soak in the unique atmosphere of the establishment, and explore the interior filled with vintage items.

In addition to the meal itself, many visitors spend extra time shopping at the adjacent Tucumcari Ranch Supply store, where you can find unusual souvenirs and farm goods. If you are traveling with a group, you might want to linger on the patio to play cornhole or listen to one of the guests play the antique piano. Keep in mind that there may be queues during lunch hours, as the place is extremely popular.

Watson's BBQ follows a lunch-oriented schedule and is closed on Sundays and Mondays. From Tuesday to Saturday, the doors are open from 08:30 to 15:00.

It is important to remember the golden rule for BBQ lovers: arrive early. Since the meat is smoked for a long time and in limited quantities, the most popular menu items can sell out long before the official closing time. Before your visit, it is recommended to check the official website or social media page for current operating hours.

Tucumcari is a city steeped in the spirit of classic Americana, and a visit to Watson's BBQ can easily be combined with exploring other interesting locations. A stroll through the neighborhood will allow you to dive deeper into the atmosphere of the "good old" Route 66 and see historical markers that tell the story of this region's past.