The history of the Norsup settlement is inextricably linked to the region's colonial past and the development of agriculture on Malekula Island. Unlike ancient tribal villages hidden deep within the island, this settlement was formed as a point of contact between local traditions and external trade in the Vanuatu archipelago.
Foundation and Development
The emergence of Norsup as an organised settlement dates back to the period of active development of the New Hebrides by European planters in the late 19th and early 20th centuries. Initially, the territory developed around a large coconut plantation (Norsup Plantation), which became the town's anchor enterprise. It was the need for processing and transporting copra (dried coconut meat) that served as the stimulus for creating infrastructure on this stretch of the coast.
Key Factors of Establishment
The transformation of Norsup into an important administrative and economic centre of Malampa Province was driven by several geographical and logistical advantages:
- Convenient Geography: Its location on the north-eastern coast of Malekula Island provided easy access to the sea, which was critically important for exporting agricultural produce.
- Transport Hub: The construction of an airstrip, which subsequently became Norsup Airport, made the town the island's main air gateway, ensuring connectivity with the rest of the archipelago.
- Administrative Status: Over time, the town acquired the functions of the provincial administrative centre, attracting government institutions, a hospital, and trade representative offices.
Early Cultural and Economic Features
The economy of early Norsup was entirely based on copra production, which attracted workers from different parts of the island and other regions. This created a unique environment where the lifestyles of plantation workers and the colonial administration mingled. Culturally, the town has always served as a buffer and a meeting place for residents of Malekula's remote villages, known for their distinct traditions, and the modern world of trade and technology.