Located in the heart of Iwate Prefecture, Morioka is a striking blend of historical dignity and cozy provincial charm. Nestled in a picturesque valley at the confluence of three rivers under the shadow of the majestic Mount Iwate, this city has long remained a hidden gem of northern Japan. With a population of about 290,000, Morioka maintains a leisurely pace of life, offering guests an authentic Japanese experience without the hustle and bustle of megacities.
Founded as a castle town of the Nambu clan, this regional center is famous for its rich heritage, which is evident in the carefully preserved traditions of cast iron making and a unique gastronomic culture. In 2023, the New York Times included Morioka on its list of the most interesting places to visit, praising its calm atmosphere, historical parks, and exquisite crafts.

Today, travelers are drawn here not only by the ruins of the ancient castle and historic temples but also by the opportunity to touch living art — from the famous Nanbu Tekki iron kettles to participating in massive drumming festivals. Morioka is a city for those who appreciate the aesthetics of everyday life, the skill of artisans, and the heartfelt hospitality of the north.


