Cebu Pacific

Cebu Pacific, often affectionately referred to as Cebu Pac, is the Philippines' leading low-cost carrier and a dynamic force in the aviation industry. Famous for its trademark "Piso Fare" promotions that have democratized air travel for millions, the airline brings a distinctively fun and vibrant Filipino spirit to the skies. From its humble beginnings to becoming the largest domestic carrier in the Philippines, Cebu Pacific serves as a vital bridge connecting the archipelago's many islands to key international destinations.

History and Expansion
Founded in 1988 and taking to the skies in 1996, Cebu Pacific entered the market with a mission to break monopolies and offer affordable travel options to "Every Juan." It quickly grew to dominate the domestic market, providing essential connectivity between major islands. Today, it operates one of the most extensive route networks in the Philippines and has expanded its international footprint to serve key global locations, including direct flights to Dubai.

Modern Fleet and Sustainability
The airline prides itself on operating one of the youngest fleets in the world. Cebu Pacific has invested heavily in modernizing its aircraft, incorporating state-of-the-art Airbus A320neo, A321neo, and A330neo models into its operations alongside robust turboprop aircraft for island hops. These newer planes are not only more comfortable for passengers but are also significantly more fuel-efficient, reflecting the company's growing commitment to environmental sustainability and reducing its carbon footprint.

Company Values and Safety
At its core, Cebu Pacific is driven by values of service, fun, and accessibility. Their friendly flight crews are known for conducting "Fun Games" onboard, making the journey as enjoyable as the destination. Safety remains a paramount priority; the airline adheres to strict international maintenance standards and has achieved full compliance with the International Air Transport Association (IATA) Operational Safety Audit (IOSA), underscoring its dedication to safe and reliable operations.

Contacting Cebu Pacific in the United Arab Emirates

Travelers in the United Arab Emirates can easily reach Cebu Pacific through their dedicated General Sales Agent in Dubai or via their robust digital channels. While the airline prioritizes online support through its official website and mobile app for quick resolutions, a local office is available in Bur Dubai for passengers requiring in-person assistance or specific ticketing services.

Official Website

For the most comprehensive and up-to-date services—including booking management, check-in, and flight status—visit the official global website:

• www.cebupacificair.com

Key Contact Information

Save these details for your travel needs within the UAE. Please note that digital channels are often the fastest way to resolve simple queries.

• Official Website: www.cebupacificair.com
• UAE Customer Service & Reservations: +971 4 354 5777
• Dubai Airport Office: +971 4 224 5555 (General Airport Inquiries)
• General Inquiries Email: cebcares@cebupacificair.com
• Group Bookings Email (UAE): groupbookings@cebupacificair.com
• Mobile App: Cebu Pacific (Available on App Store and Google Play)

Social Media Support

Stay updated on the latest seat sales and travel advisories, or reach out for support via their official social media handles:

• Facebook: facebook.com/cebupacificair
• Twitter / X: @CebuPacificAir
• Instagram: @cebupacificair

Local Offices in the United Arab Emirates

If you need to visit a physical office for ticketing or complex modifications, Cebu Pacific operates through a partner agent in Dubai.

• Dubai City Office (General Sales Agent):
  Al Rais Shopping Center, Al Rolla Street, Al Mankhool, Bur Dubai, United Arab Emirates.
  Business Hours: Generally 09:00 AM – 06:00 PM (Mon-Sat), closed on Sundays.
• Dubai International Airport (DXB):
  Terminal 1, Departure Level.
  Check-in counters open 4 hours before scheduled departure.

24/7 Digital Support

For immediate assistance at any time of day, use the airline's virtual assistant, "Charlie", located on the bottom right corner of the official website. This tool can handle rebooking, refund requests, and flight information 24/7.

Baggage Policy Overview

Understanding the baggage guidelines is essential when flying with a low-cost carrier like Cebu Pacific. Whether you are traveling light for a short trip or bringing gifts home on the popular route from Dubai to Manila, knowing the rules in advance can save you time and money. The airline operates on a "pay-for-what-you-need" basis, meaning checked baggage is typically an add-on rather than a standard inclusion in the lowest fare classes.

Carry-on Baggage Allowance

All Cebu Pacific passengers are entitled to a free carry-on baggage allowance. To ensure a smooth boarding process and safety on board, strict limits are enforced regarding weight and size.

• Weight Limit: Each passenger is allowed one (1) carry-on bag with a maximum weight of 7 kg (15 lbs).
• Dimensions: The main cabin bag must fit in the overhead bin and should not exceed 56cm x 36cm x 23cm.
• Personal Item: In addition to the main carry-on, passengers may bring one small personal item, such as a handbag, laptop bag, or camera bag. This item must be small enough to fit under the seat in front of you.

Checked Baggage Information

Checked baggage is not automatically included in "Go Basic" fares but is part of "Go Easy" and "Go Flexi" bundles. If you need to check bags, purchasing Prepaid Baggage allowance is significantly cheaper than paying at the airport counters.

• Weight Options: Travelers can purchase baggage allowance in tiers, typically ranging from 20 kg up to 40 kg depending on the route and availability.
• Piece Policy: While the allowance is primarily based on total weight, there are often restrictions on the number of pieces allowed per tier. For example, a 20 kg allowance usually permits up to two pieces of luggage.
• Maximum Weight Per Bag: For health and safety reasons, a single piece of checked luggage must never exceed 32 kg. If you have more weight than this, it must be split into separate bags.

Excess Baggage and Fees

Arriving at the airport with baggage that exceeds your purchased allowance will incur substantial Excess Baggage Fees. These fees are charged per kilogram and are significantly higher than the prepaid rates. To avoid unexpected costs, it is highly recommended to weigh your bags before leaving for the airport. You can usually upgrade your baggage allowance online via the airline's website or mobile app up to two hours before your scheduled departure.

Special Baggage Items

Cebu Pacific accepts special items, such as sports equipment and musical instruments, subject to specific fees and handling requirements.

• Sports Equipment: Items like surfboards, golf clubs, scuba diving gear, and bicycles require a specific "Sports Equipment" add-on. These are handled separately from standard checked baggage to ensure they are transported safely.
• Musical Instruments: Small instruments can be carried on board if they fit within the cabin dimensions and weight limits. Larger instruments (like guitars or cellos) must be checked in or may require the purchase of an extra seat if you wish to carry them in the cabin.
• Mobility Aids: Wheelchairs and baby strollers are generally carried free of charge as checked items and do not count towards your baggage allowance.

Restricted and Prohibited Items

For safety reasons, certain items are strictly regulated. Please adhere to international aviation standards, especially when departing from strict security hubs.

• Lithium Batteries & Power Banks: These must be carried in your cabin baggage only. They are strictly prohibited in checked luggage due to fire risks.
• Liquids, Aerosols, and Gels (LAGs): In carry-on bags, these must be in containers of 100ml or less, placed in a single, transparent, re-sealable plastic bag.
• Prohibited Items: Explosives, flammable substances, sharp objects (in the cabin), and other hazardous materials are banned.

Tips for Packing Efficiently

Maximize your allowance and minimize stress with these simple packing tips:

• Buy Ahead: Always purchase your baggage allowance during the initial booking or via the "Manage Booking" portal before your flight. Airport rates can be considerably higher.
• Weigh at Home: Use a portable luggage scale to ensure you are within your limit before heading to the terminal.
• Pack Smart: Place heavy items at the bottom of your checked bag and keep valuables, travel documents, and essential medication in your carry-on.
• Label Your Bags: Ensure your name and contact details are visible on all checked luggage to assist with identification in the rare event of a delay.

Pet Travel Policy Overview

Traveling with pets on Cebu Pacific requires careful planning, as the airline maintains a strict policy regarding live animals. Generally, the airline does not accept pets in the cabin or as checked baggage on commercial flights, with the specific exception of certified service dogs. Most pet transport is handled exclusively through their cargo division, CEB Cargo, and is primarily available for domestic routes within the Philippines, with very limited options for international flights.

Transport Options

In Cabin (Carry-on)

For the safety and comfort of all passengers, Cebu Pacific does not allow regular household pets (such as dogs, cats, or birds) in the aircraft cabin. This option is strictly reserved for service animals assisting passengers with disabilities.

• Allowed pet types: Certified Service Dogs (SVAN) only. Emotional Support Animals (ESAs) are generally not accepted, though rules may vary by specific jurisdiction—always verify directly with the airline.
• Carrier dimensions: Not applicable for Service Dogs; they must fit within the passenger's foot space or on their lap (if small) without obstructing aisles.
• Maximum weight: No specific weight limit for Service Dogs, but they must be manageable and not occupy a separate seat.
• Breed restrictions: Dangerous or aggressive dogs are prohibited.
• Limit per passenger: Typically one (1) service dog per passenger.

In Cargo Hold (Checked Baggage)

Cebu Pacific does not offer a checked baggage service for live animals. You cannot check in your pet at the passenger counter to fly in the hold on the same ticket as you.

• Service Availability: Not available. Live animals are not accepted as checked luggage.
• Alternative: All live animal transport must be arranged separately through CEB Cargo (see below).

As Cargo (For Live Animals)

This is the primary method for transporting pets with Cebu Pacific. It is handled by CEB Cargo and functions as a freight shipment. Please note that while this service is extensive for domestic flights within the Philippines, acceptance of dogs and cats on international routes (such as between Dubai and Manila) is often restricted to marine or aquatic animals only. Passengers wishing to transport dogs or cats internationally may need to use a different carrier.

• When this option is required: For all regular pets traveling domestically within the Philippines.
• Container requirements: Pets must be in a rigid, leak-proof, IATA-compliant crate (fiberglass or hard plastic) with secure locking mechanisms. Wire cages are not permitted.
• Booking procedure: You must contact CEB Cargo directly. Bookings are typically accepted 1 to 3 days before the intended flight date on a "first-come, first-served" basis.
• Drop-off: Pets must be brought to the designated cargo warehouse (not the passenger terminal) at least 3-4 hours before departure.

Required Documentation

To ensure a smooth journey, you must prepare the following documents. Requirements can be strict, especially for inter-island travel in the Philippines.

• Veterinary Health Certificate: Must be issued by a licensed veterinarian (usually valid for 3 to 10 days prior to travel).
• Vaccination Record: Proof of up-to-date vaccinations, specifically for Rabies (given at least 14 days before travel).
• Shipping Permit: A local permit from the Bureau of Animal Industry (BAI) or Bureau of Quarantine is required for domestic travel.
• International Certificates: For any international transport (if permitted), an import permit from the destination country and a health certificate compliant with the destination's regulations are mandatory.

Service Costs

Fees for pet transport are calculated based on weight and route. These are separate from your passenger ticket.

• In-cabin fee: Free of charge for certified Service Dogs.
• Cargo fee (Domestic): Approximately PHP 40–50 per kilogram, plus handling fees (rates subject to change).
• Cargo fee (International): Variable based on destination and airway bill charges; generally significantly higher than domestic rates.

Preparation Tips

Preparing your pet for air travel can reduce stress and ensure their safety.

• Crate Training: Acclimate your pet to their crate weeks before the flight so they feel secure.
• Hydration: Provide water up until the flight, but avoid heavy meals 4 hours before departure to prevent air sickness.
• Absorbent Bedding: Line the crate with absorbent pads (diapers or old towels) to keep your pet dry.
• Check Rules Early: For international routes like Dubai to Manila, confirm availability with CEB Cargo months in advance, as policies for non-aquatic animals are restrictive.

Restrictions

For the safety of the animal, certain restrictions apply to all shipments.

• Prohibited Breeds: Brachycephalic (snub-nosed) animals (e.g., Pugs, Bulldogs, Persian cats) are strictly prohibited due to respiratory risks at high altitudes.
• Age Limit: Pets must be at least 3 to 4 months old (fully weaned).
• Pregnancy: Pregnant animals are generally not accepted.
• Exceptions: Fully certified service dogs are exempt from breed bans in the cabin but must comply with safety protocols (muzzling/leashing).

Important: Pet travel policies can change without notice. We strongly recommend contacting Cebu Pacific Cargo or their General Sales Agent in the UAE directly to verify the latest rules for your specific route before booking your ticket.

Go Rewards Loyalty Program

Cebu Pacific rewards its frequent flyers through Go Rewards, a comprehensive lifestyle loyalty program that replaced the former GetGo scheme. Designed to be as accessible and friendly as the airline itself, Go Rewards allows members to earn points not only on flights but also through everyday spending with a vast network of retail and lifestyle partners. Whether you are booking a holiday or shopping for groceries, your expenses can help fund your next getaway.

How It Works

Unlike traditional mileage programs based on distance flown, Go Rewards is a revenue-based program. This means the number of points you earn is directly related to the amount you spend on your ticket and add-ons. This system is particularly beneficial for travelers on long-haul routes, such as the popular connection between Dubai and Manila, where every dirham or peso spent brings you closer to your next free flight.

Program Benefits

Membership in Go Rewards offers flexibility and value, especially for budget-conscious travelers looking to maximize their travel funds.

• Earn Everywhere: Collect points on the base fare and add-ons (like baggage and meals) when flying with Cebu Pacific, as well as at over 2,000 partner stores including supermarkets, department stores, and gas stations.
• Pay with Points: Use your accumulated points as cash to pay for flight tickets and add-ons. There are no blackout dates; if there is a seat available, you can book it using your points.
• Points + Cash: If you don't have enough points for a full ticket, you can top up with cash or a credit card, making it easier to use your balance even if it is small.
• Exclusive Access: Members often get early access to Cebu Pacific's famous seat sales and promotional fares, giving them a head start on the lowest prices.

Membership Tiers

The program features membership tiers that reward the most frequent shoppers and flyers. While the Classic tier is free and open to everyone, the Black tier is reserved for high-spenders and offers enhanced privileges such as priority check-in at select airports, increased baggage allowance opportunities, and a dedicated customer service line.

How to Join

Joining is simple and completely free. Travelers can download the Go Rewards mobile app to register. Once a member, simply input your membership number during booking or present your digital card at partner establishments to start accumulating points immediately.

Service Classes and Onboard Experience

As a low-cost carrier, Cebu Pacific operates on a high-density, single-class business model. This means there are no Business or First Class cabins available on their flights. Instead, the airline focuses on providing safe, reliable, and affordable "Economy Class" travel for everyone. For passengers flying long-haul routes, such as the journey between Dubai and Manila, the experience is defined by a "pay-for-what-you-need" philosophy, allowing travelers to customize their comfort level through various add-ons.

Seat Configurations and Comfort

Cebu Pacific’s fleet, particularly the Airbus A330neo used for Middle East routes, is designed to maximize passenger capacity. The seats are slim and lightweight, upholstered in leather for a clean, modern look. While the standard seat pitch is compact—typical of budget airlines—passengers can select specific seat types for added comfort during booking or check-in.

• Premium Seats: Located in the exit rows or the very front rows of the aircraft, these offer significant extra legroom. This is highly recommended for the 9-hour flight from Dubai to Manila.
• Standard Plus: These seats are situated near the front of the cabin, allowing for quicker deplaning upon arrival. They offer standard legroom but provide the convenience of a faster exit.
• Standard Seats: The regular seats found throughout the rest of the cabin. On the A330neo, these are arranged in a 3-3-3 configuration.

In-Flight Services

Dining: CEB Meals

Meals and beverages are not included in the base fare. Cebu Pacific offers a "CEB Meals" program where passengers can pre-order hot meals up to 24 hours before their flight. Buying meals online is cheaper than purchasing them on board and guarantees your choice.

• Menu Selection: The menu features a variety of Filipino favorites (like Chicken Adobo or Beef Tapa) and international options.
• Halal Certification: For flights to and from Dubai, the airline typically ensures that meal options comply with Halal standards, though it is always best to check the specific meal description during booking.
• Snacks and Drinks: A "Fun Cafe" snack cart circulates during the flight, selling instant noodles, chips, soda, coffee, and water.

Entertainment and Connectivity

To keep fares low, Cebu Pacific aircraft do not have seatback television screens or in-flight entertainment systems. Passengers are strongly advised to bring their own devices (BYOD) loaded with movies, music, or games.

• Charging Points: The newer A330neo aircraft are generally equipped with USB Type-A and Type-C charging ports at every seat, allowing you to keep your phones and tablets powered throughout the journey.
• Wi-Fi: In-flight Wi-Fi is not standard across the entire fleet, so it is safer to assume you will be offline and prepare your entertainment accordingly.

Amenities

Comfort kits (blankets, pillows, and eye masks) are not provided for free. Passengers flying long-haul are encouraged to bring their own travel neck pillows and a light jacket, as the cabin can get chilly. Alternatively, generic blankets may be available for purchase on board, subject to stock availability.

Special Services

Cebu Pacific is committed to accessible travel and provides assistance for passengers with specific needs, provided arrangements are made in advance.

• Passengers with Disabilities (PWD): Wheelchair assistance can be requested at the time of booking. There is no fee for checking in a personal wheelchair.
• Expectant Mothers: Pregnant women are accepted for travel up to 34 weeks of pregnancy. A medical certificate is required for those between 28 and 34 weeks, stating fitness to travel.
• Unaccompanied Minors: The airline accepts children traveling alone (aged 7 to 12) for domestic flights, but restrictions may apply for international routes. It is crucial to verify the latest policy with the Dubai office before booking a ticket for a minor.

Cebu Pacific operates an extensive network connecting the Philippines to key destinations across Asia, Australia, and the Middle East. With its primary hub located in Manila, the airline serves as a major gateway for travelers, offering affordable and direct connectivity for passengers flying from the United Arab Emirates.

Booking a flight with Cebu Pacific is often the first step towards an affordable and exciting adventure. As the Philippines' leading low-cost carrier, they connect travelers to their bustling hub in Manila and numerous other destinations. To secure the best possible rates, it is highly recommended to book your tickets several months in advance. Prices tend to be lower when you plan ahead, and keeping an eye out for their famous "Piso Fare" promos or seat sales can result in significant savings.

To streamline your journey and save time at the airport, make sure to utilize the online check-in service. This feature is generally available from 7 days up to 1 hour before your scheduled flight departure. Checking in via the website or the mobile app allows you to select your seat and, in some airports, head straight to the boarding gate if you are traveling without checked luggage. If you do have bags to check, pre-purchasing your baggage allowance online is almost always cheaper than paying at the counter.

For a more comfortable experience, consider paying for seat selection during the booking process. This is particularly useful if you prefer a window seat for the views, an aisle seat for mobility, or need extra legroom on longer flights. Additionally, downloading the Cebu Pacific mobile app is a smart move; it puts flight management, boarding passes, and real-time updates right in your pocket. Finally, don't overlook the option of travel insurance, which can be added during booking to protect your trip against unexpected delays or cancellations.

History and Development

The story of Cebu Pacific is one of the most compelling narratives in Asian aviation, marking a shift from exclusive air travel to mass accessibility. Incorporated in 1988, the airline did not officially take to the skies until March 1996. When it launched its maiden flight from Manila to Cebu, it entered a market dominated by a single legacy carrier. By introducing the "low fare, great value" strategy, Cebu Pacific effectively broke the monopoly, promising that "Every Juan" could fly—a play on the common Filipino name "Juan" and the concept of inclusivity.

The "Piso Fare" Phenomenon
One of the airline's most significant marketing milestones was the introduction of the "Piso Fare" (One Peso Fare). This revolutionary promotional strategy, offering seats for the base price of a single peso plus taxes, sparked a travel boom in the Philippines. It empowered millions of first-time flyers to travel by air rather than by sea, fundamentally changing domestic tourism and making the airline a household name across the archipelago.

Fleet Evolution
Cebu Pacific’s fleet strategy has undergone a dramatic transformation over the decades. The airline initially commenced operations with DC-9 aircraft, which served them well during their formative years. In a major strategic pivot towards reliability and efficiency, they retired these older planes in the mid-2000s, transitioning to a brand-new, all-Airbus fleet. Today, the airline operates one of the youngest fleets in the region, heavily investing in fuel-efficient Airbus A320neo and high-capacity A330neo aircraft. This modernization allows them to lower operating costs—savings that are passed on to passengers in the form of lower fares.

Strategic Acquisitions and Growth
To further solidify its dominance in the domestic market, Cebu Pacific executed a major strategic move in 2014 by acquiring 100% of Tigerair Philippines. This acquisition allowed the airline to expand its slot availability at congested airports and increase its network density. The subsidiary was eventually rebranded as Cebgo, which now operates a fleet of turboprop aircraft dedicated to serving inter-island routes and destinations with smaller runways, ensuring that even remote paradise islands are connected to major hubs.

Going Global and Long-Haul
While it started as a domestic challenger, the airline quickly set its sights on international skies. It launched its first international flight to Hong Kong in 2001 and has since expanded to cover East Asia, Southeast Asia, and Australia. A critical development in their history was the decision to enter the long-haul market. Recognizing the vast number of Filipinos living abroad, they launched direct flights to the Middle East, including the vital route connecting Manila and Dubai. This service provided a much-needed affordable link for overseas workers and tourists alike.

Innovation and the Future
In recent years, Cebu Pacific has embraced a digital-first approach to streamline the passenger experience. This includes the deployment of "Charlie," a friendly chatbot, and the enhancement of self-service kiosks at airports. Environmentally, the airline is pushing forward with a sustainability agenda, aiming to significantly reduce carbon emissions through its fleet renewal program. From a small startup with a few planes to the Philippines' largest carrier, Cebu Pacific continues to evolve, driven by a commitment to keep air travel safe, reliable, and affordable for everyone.