The history of the city of Caruaru is inextricably linked to its geographical location and the development of trade. The city grew from a small settlement into an important economic and cultural centre of the Agreste region in the state of Pernambuco.
The story of Caruaru begins in the late 18th century with a farm located on a route used by cattle herders. This place served as a natural stopover for travellers and merchants, and gradually, a settlement began to form around a chapel built here in honour of Our Lady of the Immaculate Conception (Nossa Senhora da Conceição). Thanks to its economic significance and population growth, Caruaru received official city status on May 18, 1857.
Several factors played a key role in the establishment of Caruaru. Its strategic geographical location at the crossroads of trade routes facilitated its transformation into a commercial hub. The main engine of the economy was the famous fair, Feira de Caruaru — one of the largest open-air markets in Brazil, which emerged even before the city itself. Ultimately, economic importance and population growth led to the settlement receiving political recognition, evolving from a village to a city.
From the very beginning, Caruaru's economy focused on livestock, agriculture, and, above all, trade. The fair was not only an economic centre but also a cultural one, where news, traditions, and art were exchanged. It was here that the cultural phenomena which made the city famous were born: the art of clay figurines popularized by Master Vitalino, and the traditions of "cordel" folk poetry. The immense variety of goods at the fair — from food produce and livestock to leather goods, clay, and textiles — reflected the full richness of the local culture.