The history of the city of Joao Pessoa is rooted in the era of great geographical discoveries and colonial wars, making it the third oldest city in the country. Unlike many coastal settlements that emerged spontaneously, this city was born as a planned strategic project.
Foundation and First Mentions
The official date of foundation is considered to be August 5, 1585. The city was established by the Portuguese military commander Martim Leitão on the banks of the Sanhauá River. Initially, the settlement was named Nossa Senhora das Neves (Our Lady of the Snows) in honour of the saint whose feast day coincided with the date of foundation.
The emergence of the city was preceded by a long period of struggle for the territory. The Portuguese had to conclude a peace treaty with the local Tabajara indigenous tribes to join forces and expel French traders who were illegally exporting valuable pau-brasil wood and attempting to establish a foothold in the region.
Geography and Development Factors
The location of the city was chosen with exceptional military and commercial foresight. Key factors for its development included:
- River Harbour: The city was situated 18 kilometres from the ocean, on the riverbank. This allowed small vessels to enter the port for loading goods but protected the settlement from direct attacks by enemy fleets from the sea.
- Administrative Status: The settlement immediately received the status of a "Royal City" (Cidade Real), becoming the capital of the Captaincy of Paraíba. This ensured an influx of officials, military personnel, and funding from the metropolis.
Early Economy and Culture
Sugar cane became the economic foundation of the region. Brazil experienced a sugar boom at the end of the 16th century, and numerous plantations and processing plants—"engenhos"—quickly grew around the city. Sugar became the main currency and engine of trade, attracting merchants and contributing to population growth.
The cultural appearance of the early city was formed under the strong influence of the Catholic Church. Missionaries arrived following the military and administrators. As early as 1589, the Franciscans began the construction of their monastery, which became not only a spiritual but also an educational centre, defining the architectural style of the city for centuries to come.