Foundation and First Mentions
Unlike many colonial cities in the Dominican Republic, Punta Cana is a modern project whose history began only in the second half of the 20th century. Until the late 1960s, this territory consisted of impenetrable jungles and wild beaches, bearing the name "Punta Borrachón" (Drunken Cape).
The official beginning of the resort's history is considered to be 1969, when a group of American investors led by Theodore Kheel and Dominican entrepreneur Frank Rainieri purchased land here. It was Rainieri who insisted on changing the name to the more pleasant-sounding "Punta Cana," in honour of the fan-shaped cana palms growing here.
Key Factors of Development
The transformation of the wild coast into a world-class resort was driven by several strategic decisions and natural attributes:
- Geographic Potential: The combination of white sand, calm turquoise waters, and coral reefs became the region's main asset, unmatched in other parts of the island.
- Transport Revolution: A key moment in development was the construction of the international airport in 1984. It was the world's first private international airport, allowing tourists to fly directly to the resort, bypassing the long transfer from the capital.
- Infrastructure Isolation: Due to its distance from major cities, the resort developed as an autonomous zone with its own power supply and water treatment systems.
Early Cultural and Economic Features
Before tourism development began, economic activity in the region was limited to charcoal production and small-scale fishing. The area was practically uninhabited.
With the opening of the first hotel in 1971 (Punta Cana Club), a new economic era began. The region's culture was formed from scratch around the hospitality industry, combining Dominican traditions of warmth with high international service standards. This created a unique enclave entirely focused on recreational tourism.