Concept and Foundation
The history of Disneyland Paris began not as an ordinary city, but as a massive international project. Following the success of the park in Tokyo, The Walt Disney Company began searching for a site for its European resort in the 1980s, selecting from 1,200 potential locations. Spain and France emerged as the finalists. The decisive moment came with the signing of an agreement with the French government in 1987. The official opening of the complex, originally named Euro Disney Resort, took place on 12 April 1992 on the site of former agricultural lands in Marne-la-Vallée.
Key Success Factors
The transformation of the entertainment complex into a global attraction was driven by strategic factors:
- Geography and Demographics: The location in the Île-de-France region was chosen due to its proximity to Paris and its central position in Europe — millions of people live within a few hours' drive.
- Transport Accessibility: A crucial condition was the development of infrastructure: the extension of the RER A metro line and the construction of a TGV station right at the park gates, connecting it to London and Brussels.
- Government Support: The French authorities provided favourable conditions and vast territories for development, viewing the project as a powerful driver for tourism and employment.
Early Cultural and Economic Challenges
The resort's early years were marked by a difficult adaptation period. The project faced criticism from a segment of the French public who feared "cultural imperialism," as well as serious financial difficulties due to a European recession. Attendance was high, but guest spending was lower than expected. The situation turned around with the name change to Disneyland Paris in 1994, the adaptation of services to suit European habits, and price adjustments, allowing the resort to become Europe's most popular tourist destination.