The history of Toamasina, formerly known as Tamatave, is inextricably linked to its strategic location on the east coast of Madagascar. Although the exact date of its founding is unknown, the settlement began to develop actively in the 18th and 19th centuries as an important trading centre. The city owes its growth to a natural coral reef that formed a convenient and protected harbour, ideally suited for seagoing vessels. According to one version, the name "Toamasina" translates from Malagasy as "like salt" or "salty", indicating its coastal location.
Its geographical position made Toamasina the island's main maritime gateway. International trade played a key role in its establishment: coffee, vanilla, pepper, and graphite were exported through the port, while industrial goods were imported. The developed port infrastructure, based on the natural bay, continues to handle a significant part of the country's foreign trade today. During French rule, Toamasina also acquired significant administrative importance — consulates and government institutions were located here, which strengthened its status as an economic and political hub.
From the very beginning, Toamasina was a cosmopolitan city where the interests of the Malagasy peoples, European traders, and settlers intersected, which is reflected in its architecture and way of life. The city is built on a sandy peninsula, which determined its layout. One of the iconic places became the central market Bazary Be, which remains the heart of the city's trade to this day, offering everything from exotic spices to the works of local artisans. Despite periodic destruction by tropical cyclones, such as in 1927, the city was restored each time, preserving its role as a key economic centre on the eastern coast of Madagascar.