Shopping in Toamasina offers a vibrant and authentic experience that reflects its status as Madagascar's bustling east coast hub. Unlike the polished retail environments found in some global capitals, the shopping scene here is dominated by lively open-air markets, colonial-era storefronts, and small boutiques. The city is a treasure trove for those seeking local spices, handcrafted goods, and tropical produce, providing a sensory journey through the region's rich agricultural and artisanal heritage.
Main Shopping Areas and Streets
The commercial heartbeat of the city is undoubtedly Boulevard Joffre. This wide, historic avenue runs through the center of town and is lined with a mix of banks, pharmacies, and various shops selling clothing, electronics, and general goods. Walking along this street allows you to soak in the colonial architecture while browsing for essentials or window-shopping at the local boutiques. Another key area is the bustling district surrounding the main market, where the streets are packed with vendors selling everything from textiles to household items.
Shopping Malls and Supermarkets
While Toamasina does not feature massive, Western-style mega-malls, it offers several modern shopping centers that cater to both locals and tourists. The most prominent are the large supermarkets such as Shoprite and Score. These establishments function as the city's modern retail anchors, offering imported groceries, toiletries, and sometimes clothing or beach gear. They are the best places to visit if you need fixed-price items, air-conditioned comfort, or specific international brands that are hard to find in the street markets.
Markets
No shopping trip to Toamasina is complete without visiting Bazary Be (Big Market). Located in the heart of the city, this sprawling market hall is the epicenter of local trade. Under its roof, you will find a dizzying array of stalls arranged in a grid, offering everything from fresh seafood and exotic fruits to woven handicrafts. It is the best place to observe the daily rhythm of the city and interact with local vendors. For a more gritty, local experience, Bazary Kely (Small Market) offers a denser, faster-paced environment focused heavily on food and daily necessities, though it is less tourist-oriented than its larger counterpart.
Souvenirs
Toamasina is one of the best places in the country to purchase spices. As the export hub for the east coast, the city is awash with high-quality vanilla beans, cloves, cinnamon, and pink peppercorns, often sold at a fraction of the price found abroad. Beyond spices, look for raffia products such as colorful hats, bags, and baskets, which are a specialty of the region. Hand-carved wooden items and Lamba (traditional Malagasy fabric) also make for excellent, lightweight gifts to bring home.
Opening Hours and Payment
Most shops and businesses operate from approximately 8:00 AM to 5:00 PM or 6:00 PM. It is important to note that many smaller independent shops and market stalls observe a "siesta" break, closing between 12:00 PM and 2:00 PM to avoid the peak midday heat. Supermarkets like Shoprite usually stay open throughout the day. Cash is king in Toamasina; while the major supermarkets and a few upscale hotels accept credit cards, the vast majority of shops, markets, and street vendors only accept the Malagasy Ariary (MGA). Ensure you have small denominations for easier transactions in the markets.
Tax-Free
Tax-free shopping or VAT refund schemes for tourists are generally not available or practical in Toamasina. Visitors should expect the listed price (or the negotiated price in markets) to be the final cost. Given the affordability of local goods, prices are typically very reasonable even without tax exemptions.