CD. JUÁREZ Rodadora

In the heart of Ciudad Juárez lies a unique space where science meets play — the La Rodadora Interactive Museum. It is one of the largest educational centers in Latin America and has become a true symbol of hospitality and cultural richness for the state of Chihuahua. The museum's name translates to "tumbleweed," emphasizing the dynamics of desert life and the tireless spirit of the local people.

This museum in Mexico stands out by offering more than 120 interactive exhibits covering a wide range of fields — from art to high technology. La Rodadora was created not just as an exhibition space, but as a place to strengthen the connection between residents and their city, celebrating the unique identity of the border region.

A key feature of the institution is its inclusivity and multi-generational appeal: it is equally engaging for curious children and adults alike. The exhibition is designed so that through touch, experimentation, and creativity, every guest can make a small discovery and gain a new perspective on the world around them.

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An immersion into the world of La Rodadora begins with exploring two large-scale thematic zones: the natural and social environments. In the natural science sector, you can literally touch the history of the planet — featuring unique paleontological finds, including the remains of a mammoth discovered right in the desert sands surrounding the city. This is a great opportunity to learn what the region's nature was like thousands of years ago.

The museum's social zone is dedicated to people and traditions. Visitors can learn about the lives of indigenous communities, such as the Tarahumara people, and see how the region's inhabitants cope with the challenges of living in desert conditions and at the intersection of two national borders. Most exhibits are interactive: they can and should be touched, turned, and switched on, turning the learning process into an exciting quest.

In addition, the museum features a modern 3D cinema showing popular science films and a cozy library. Regularly updated temporary exhibitions and creative workshops, featuring local artists and craftsmen, make every visit unique and full of new impressions.

The La Rodadora Interactive Museum is conveniently located in the Jarudo del Norte district, directly adjacent to the popular Parque Central Poniente. The exact address for your navigator is 6632 Teófilo Borunda Boulevard. If you use GPS apps, look for coordinates 31.689936° N, -106.428264° W, which will lead you right to the main entrance.

Reaching this cultural center from the city center is easiest by taxi or through popular ride-sharing services — this is the fastest and most comfortable method for tourists. The journey takes about 15–20 minutes depending on traffic conditions.

For those who prefer public transport, buses run along the city's main thoroughfares, including Teófilo Borunda Boulevard. If you are traveling by private or rental car, there is a convenient parking area available next to the museum.

The history of this site is inextricably linked to the development of Ciudad Juárez itself, which was founded in 1659 as the Mission of Nuestra Señora de Guadalupe. Originally, the settlement was named El Paso del Norte and served as a key point on the royal road known as Camino Real de Tierra Adentro. It wasn't until 1888 that the city received its current name in honor of President Benito Juárez.

The La Rodadora museum itself is a relatively young but already legendary landmark. It opened its doors in 2013, becoming a powerful symbol of the region's cultural revival. The project was designed as a "participatory museum," where local residents, scientists, and artists took an active part in developing its concept and exhibits.

Interestingly, about 60% of the exhibition is dedicated specifically to the local identity of the state of Chihuahua. The designers aimed to create a space that would not only entertain but also instill a sense of pride in young people for their homeland, its multifaceted history, and its unique geographical location on the border of two worlds.

To leisurely walk through all the thematic halls and try out the key interactive modules, most guests require about 2–3 hours. This is enough time to get acquainted with the main exhibits and understand the museum's concept.

If you plan to attend a screening at the 3D cinema, visit the library, and study each of the 120 exhibits in detail, you should set aside half a day (about 4 hours) for your visit. This is especially true for families with children, as La Rodadora's play areas can keep little explorers engaged for a long time.

The La Rodadora Interactive Museum is open to visitors from Tuesday to Sunday. The operating schedule is as follows:

• Tuesday – Friday: 9:00 AM to 5:00 PM;
• Saturday – Sunday: 11:00 AM to 7:00 PM;
• Monday: Closed.

Before your trip, it is recommended to check the official website or call to confirm information, as visiting hours may change during holidays or special events.

A visit to the interactive center can easily be combined with exploring other interesting locations in the city. Exploring the surrounding area will allow you to better feel the atmosphere of the state of Chihuahua and find entertainment for every taste, from memorial complexes to active recreation zones.