The history of the city of Tonalá is rooted deep in the pre-Hispanic era. Its name comes from the Nahuatl language and translates to "the place where the sun rises" or "warm place." The settlement was founded as the capital of the powerful indigenous kingdom of Tonallán, inhabited by the Tecuexe and Coca peoples. Long before the arrival of Europeans, Tonalá was a thriving political, cultural, and commercial center for the region.
A key role in the city's formation was played by its strategic location in a fertile valley, which encouraged the development of agriculture. The kingdom of Tonallán held significant political power and controlled many neighboring settlements that paid it tribute. However, the primary economic and cultural hallmark of Tonalá since ancient times has been the craft of pottery. Unique deposits of local clay allowed residents to develop the art of ceramics, which remains the city's signature to this day.
In March 1530, Spanish conquistadors led by Nuño de Guzmán arrived in these lands. The reigning queen at the time, Cihualpilli Tzapotzintli, decided on a peaceful meeting, which, however, did not prevent the conquest of the kingdom and its incorporation into the Spanish domains under the Viceroyalty of New Spain. Despite the change in power, Tonalá maintained its status as an important artisanal center of Mexico, and the fusion of indigenous traditions with European techniques only enriched the local ceramic style.