Ancient Roots and Rebirth
Although the territory of modern **Essaouira** has been known to seafarers since antiquity, the city's history is clearly divided into ancient and modern stages. As early as the 7th century BC, the Phoenicians established a trading post here, and later the Romans used the coastal islands to extract precious purple dye from sea shells. For a long time, the location was known by its Portuguese name, Mogador.
The official founding date of the current medina is considered to be **1765**. Sultan Mohammed ben Abdallah decided to build a fortified royal port here. To realise this ambitious plan, the French architect Théodore Cornut was invited. It was thanks to his precise planning that the city received the name Essaouira, which can be translated as "beautifully designed" or "the fortress".
Key Factors of Development
The rapid development of the city in the 18th century was driven by a combination of geographical advantages and political decisions:
- Strategic Geography: Its location on the Atlantic coast, protected by the chain of Purple Islands, created ideal conditions for the safe anchorage of ships.
- Trade Monopoly: The Sultan made Essaouira the only port in southern Morocco open to European trade, redirecting the flow of goods here from Agadir.
- Proximity to Marrakech: The city became the natural "sea gate" for the imperial capital, ensuring the shortest route to the ocean.
Early Cultural and Economic Features
Soon after its foundation, Essaouira turned into a thriving commercial hub, gaining the unofficial status of the "Port of Timbuktu". Caravans from sub-Saharan countries arrived here, bringing gold, ivory, and ostrich feathers for export to Europe. In exchange, merchants took away textiles, tea, and sugar.
A unique feature of early Essaouira was its cosmopolitan nature. The Sultan actively encouraged the settlement of merchants and artisans in the city. Muslims, Christians, and Jews coexisted peacefully here. The Jewish community played a special role in the city's economy, acting as intermediaries in international trade ("the Sultan's merchants") and developing the art of jewellery making.