Foundation and Historical Roots
Jauja occupies a unique place in the annals of South America. The city was officially founded by the Spanish conquistador Francisco Pizarro on April 25, 1534, under the name "Santa Fe de Hatun Xauxa." Notably, it was this city that became the first capital of Spanish possessions in Peru before this status was transferred to Lima in 1535.
However, the history of the settlement began long before the arrival of Europeans. Initially, these lands were inhabited by the Huanca people, and later, one of the most important administrative and military centres of the Inca Empire, Hatun Xauxa, was located here.
Key Factors of Development
The transformation of Jauja into a significant centre was facilitated by a fortunate combination of geographical and logistical advantages:
- Strategic Location: The city was situated on the empire's main transport artery — the Great Inca Road (Qhapaq Ñan), connecting Cusco with the northern regions (modern-day Ecuador).
- Resources of the Mantaro Valley: Its location in one of the widest and most fertile valleys of the Andes allowed for productive agriculture, providing food for vast territories.
- Healing Climate: The dry and clean mountain air of Jauja has historically been valued as a means for improving health, attracting people from across the region.
Early Economy and Legends of Abundance
From the moment of its foundation, the city was famous for its incredible wealth of resources. The Spaniards were amazed by the scale of the Inca storehouses (qullqas), filled to the brim with grain, potatoes, and textiles.
This abundance gave rise to a fixed expression in the Spanish language, "¡Esto es Jauja!" (This is Jauja!), which became synonymous with a paradise where life is easy and full of prosperity. The economy of the early colonial period was based on active trade in textiles, wool, and agricultural produce, harmoniously combining indigenous traditions with new European farming methods.