Shopping in Chara is a modest but distinct experience, reflecting the remote and rugged character of Northern Transbaikalia. Do not expect to find sprawling shopping malls, high-end fashion boutiques, or international brand chains here. Instead, the retail scene is focused on essential goods, outdoor survival gear, and unique local treasures that you cannot find anywhere else in the world. For visitors, the primary appeal lies in purchasing authentic Siberian gifts and provisions for their expeditions into the mountains or sands.
The commercial landscape is divided between the historic village of Chara and the larger settlement of Novaya Chara. In Old Chara, shopping is limited to a few small general stores (magazins) scattered along the main village streets. These shops typically stock groceries, basic household items, and sometimes locally made bread. For a wider selection, tourists usually head to Novaya Chara, located about 12 kilometers away. Here, the central area near the railway station and the main residential blocks features a higher concentration of shops, including supermarkets, pharmacies, and stores selling fishing and hiking equipment.
There are no traditional shopping malls in the region. In Novaya Chara, you may find small shopping arcades or "Trading Centers" (Torgoviy Tsentr), which are essentially buildings housing a collection of individual counters and small kiosks. These places are practical rather than recreational, offering everything from clothing and shoes suitable for the harsh climate to electronics and souvenirs. They are good places to restock on supplies if you have forgotten any trekking gear.
While there is no designated central market hall, the spirit of a market exists in the informal trade that happens seasonally. Locals often sell fresh produce from their gardens, such as potatoes and cucumbers, as well as "gifts of the taiga" like wild berries and mushrooms. In the mornings, you might find residents selling fresh milk or homemade cottage cheese. For tourists, the most interesting finds are often smoked fish, particularly grayling, and cured meats sold by local fishermen and hunters.
The undisputed highlight of shopping in Chara is the opportunity to buy charoite. This rare, vibrant purple mineral is mined only in this specific region of the Russian Federation, making it one of the most exclusive geological souvenirs on the planet. Visitors can find polished stones, jewelry, vases, and intricate figurines made from this "lilac miracle." The best places to look for high-quality charoite items are often the local museum kiosks, small souvenir stands in Novaya Chara, or directly from local artisans.
Aside from minerals, edible souvenirs are highly recommended. Pine nuts (cedar nuts) harvested from the surrounding forests are a popular and healthy gift to bring home. They are often sold shelled or in their cones. Local herbal teas, gathered from the ecologically pristine mountains, and jars of jam made from lingonberries, blueberries, or cloudberries are also excellent choices that capture the flavor of Siberia.
Store opening hours are generally standard for a rural region, with most shops operating from 09:00 to 19:00 or 20:00. Some smaller grocery stores may stay open later, but 24-hour services are rare. It is critically important to carry cash (Russian Rubles). While some larger supermarkets in Novaya Chara accept credit cards, smaller vendors, souvenir sellers, and shops in Old Chara often deal exclusively in cash. ATMs are available in Novaya Chara but can be unreliable, so it is wise to withdraw money before arriving in the region.
Tax-Free shopping services are not available in Chara. The region is far removed from the international tourism circuits that support VAT refund schemes, so visitors should not expect to claim taxes back on their purchases.