Brad Halling American Whiskey Ko.

If you are looking for a place where the spirit of American tradition blends with heartfelt gratitude to veterans, a visit to Brad Halling American Whiskey Co. (BHAWK) is a must. This unique distillery and gastronomic space in Southern Pines has become a true landmark in North Carolina, USA.

Brad Halling American Whiskey Co.. Иллюстрация. Источник: Kupi.com AI

Founded by Army veterans, the establishment combines high-tech spirits production with a cozy casual-upscale restaurant. They create premium whiskey under the Sergeant’s Valor and Madam Colonel brands, each carrying a story of courage and honor. It is not just a bar, but a full-fledged cultural center featuring event spaces and live music.

Visitors are drawn here not only by the chance to see the whiskey-making process from the inside but also by the warm, welcoming atmosphere. As the first distillery in Moore County, BHAWK quickly earned a reputation as one of the best places to relax, thanks to its high-quality products and impeccable service centered on building a community around the values of gratitude.

To inquire about private events or to book tours, you can contact the staff directly. The distillery's current contact information is provided below.

The main reason to visit BHAWK is for a deep dive into the world of distillation. You can book a distillery tour, where you'll learn in detail about the process of creating signature spirits, followed by a professional whiskey tasting of Sergeant’s Valor. It is a great chance to appreciate the subtle nuances of flavor and learn the stories behind every batch.

In the cocktail bar, expert mixologists prepare both classic and signature drinks using local spirits. The kitchen menu features elevated comfort food — sophisticated takes on familiar dishes that perfectly complement the bold spirits. You can settle into the main lounge or spend time on the outdoor patio enjoying live music.

The Gratitude Room deserves special attention — a dedicated space honoring the legacy and service of heroes. This area adds a special emotional depth to your visit. Additionally, the distillery shop offers exclusive bottles of whiskey and merchandise, which make excellent gifts from Southern Pines.

Finding Brad Halling American Whiskey Co. is easy, as it is conveniently located at 175 Yadkin Rd. For travelers in the Pinehurst or Fort Bragg area, the drive takes only about 10–15 minutes. This makes the distillery an excellent destination for an evening out after a round of golf or exploring local sights.

If you are arriving from other regions of the USA via the nearest major airport, Raleigh-Durham (RDU), the drive by rental car will take approximately an hour and a half. There is ample parking available on-site, making arrival stress-free.

Public transportation in the area is limited, so for a comfortable trip from downtown Southern Pines, it is best to use a taxi or popular ride-sharing services like Uber and Lyft. The ride from the city center is short and convenient.

The creation of this establishment is rooted in a touching story of devotion and service. The founders of BHAWK are retired US Army veterans Brad and Jessica Halling. Brad, who served in Special Operations, and Jessica, who dedicated nearly three decades to her career, decided to bring their dream to life by opening the first distillery in Moore County. The project, which began in 2019, required several years of meticulous work and self-funding.

The brands produced here carry special significance. Sergeant’s Valor whiskey was created to honor the non-commissioned officer corps, while the Madam Colonel line represents premium spirits. The project was born from the founders' personal experiences and their commitment to honoring others. Each batch of whiskey is more than just a drink; it is a tribute to specific heroes and their stories.

The distillery officially opened its doors in April 2024, quickly becoming an important community space. The owners actively support veteran-focused charitable initiatives, turning their business into a platform for expressing gratitude to those who have served. Even the packaging design and batch names carry deep meaning, resonating with anyone who appreciates history and heritage.

To fully immerse yourself in the atmosphere and enjoy everything Brad Halling American Whiskey Co. has to offer, most visitors need between 2 to 3 hours. This is enough time to take a production tour, which lasts about an hour, and linger in the bar for a tasting.

If your plans include a full dinner or if you want to catch the live music that often plays here in the evenings, you should plan for a longer stay. However, if you are just stopping by for a cocktail and a quick purchase of their signature whiskey, an hour may be sufficient.

The establishment maintains a convenient schedule for evening relaxation and midweek lunches. The distillery is closed on Mondays and Tuesdays. From Wednesday to Thursday, the doors are open from 11:00 AM to 9:00 PM, and on Friday and Saturday, hours are extended until 10:00 PM. On Sundays, the bar stays open until 8:00 PM.

Please note that operating hours may change on holidays or during private events. It is recommended to check the company's official website for the latest information before your visit.

The town of Southern Pines is known for its hospitality and variety of leisure spots. After visiting the distillery, you can continue exploring the local culture and cuisine by taking a stroll through the surrounding area.

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