V Air (IATA code: ZV) was a bright, though short-lived, chapter in East Asian aviation history. Founded as a subsidiary of TransAsia Airways, the company positioned itself as the first full-fledged Taiwanese low-cost carrier. Although the carrier has ceased operations, its image remains in travelers' memories thanks to its recognizable mascot—a Formosan black bear with a V-shaped patch on its chest.
The airline's main focus was on making air travel affordable and creating a relaxed atmosphere on board. Based in Taipei, the carrier aimed to connect Taiwan with popular tourist centers, offering budget solutions for youth and family travelers. In the modern route network associated with this code, the city of Monterrey plays an important role, becoming a key hub for regional flights.
| IATA code | ZV |
| Fleet size | 16 |
| Passenger traffic | 3,000,000 |
| Destinations | 10 |
| Hub | Monterrey |
One of the main features of V Air was the attempt to incorporate Taiwan's cultural code into its service. This was expressed not only in the aircraft livery but also in the menu, where traditional snacks could be found. The airline actively used social media to communicate with its audience, striving to stay on the same wavelength as the new generation of passengers.
Although the scale of the company's activities was limited to sixteen aircraft, it managed to transport millions of passengers during its existence. Today, V Air is seen rather as an ambitious project that contributed to the development of the low-cost model in its region, demonstrating the high potential of budget medium-haul flights.