TAR México

TAR México (Link Conexión Aérea) is a dynamically developing regional airline in Mexico that began operations in early 2014. The carrier's primary mission is to provide reliable air connectivity between key business and tourist centers across the country, bypassing congested capital hubs. The company is developing its main hub in the city of Hermosillo, allowing passengers to travel conveniently throughout the northwestern and central regions.

The airline operates a modern fleet consisting of Embraer ERJ 145 jet aircraft, which are ideal for medium-range regional routes. TAR México (YQ) positions itself as a full-service carrier, offering passengers comfort and the personalized approach typical of smaller airlines.

Key advantages of flying with this carrier include high punctuality and an emphasis on regional connectivity. The route network covers important cities such as Querétaro and Chihuahua, providing quick access to economic hubs. Thanks to the use of small jet liners, boarding and disembarking are significantly faster than on flights by major mainline carriers.

Although the company is not part of any global aviation alliances, it actively develops partnerships at the local level. The TAR México strategy is aimed at supporting domestic tourism and business by offering direct flights where exhausting transfers were previously required.

• Official website — tarmexico.com
• Customer support phone — +52 442 213 0000
• Customer email — atencionaclientes@tarmexico.com
• Marketing inquiries email — promociones@tarmexico.com
• Social media — TAR México official Facebook page
• Mobile app — Information regarding an official app is not confirmed; using the mobile version of the website is recommended.
• Head office (HQ) — Querétaro, Mexico.

For prompt assistance and to check for the latest schedule changes, it is recommended to call the provided phone number or follow updates on the airline's official website.

Baggage rules at TAR México depend on the selected fare, so it is crucial to verify the allowance when booking your ticket. As carry-on baggage, each passenger can take one item into the cabin free of charge weighing up to 10 kg. The dimensions of the bag must not exceed 22 × 39 × 30 cm. Additionally, one personal item, such as a small handbag or a laptop case, is permitted.

Regarding checked baggage, the standard allowance on domestic flights is often up to 25 kg. However, the policy for including baggage in the ticket price may vary depending on promotional offers and fare types. If your suitcase weighs more than 25 kg, an additional fee will be charged for each extra kilogram in accordance with the carrier's current airport rates.

Individual rules apply for the transport of special baggage, such as musical instruments or sports equipment. It is recommended to pack such items in hard-shell cases. Strollers are generally carried free of charge, but they must be checked in at the aircraft steps or at the check-in counter.

When packing, remember prohibited items: sharp objects, flammable liquids, and aerosols over 100 ml are not allowed in carry-on baggage. To avoid delays at security, it is recommended to check the list of restrictions on the tarmexico.com website in advance. A practical tip: always attach a tag with your contact details in English or Spanish to your suitcase.

Pet Transport in the Cabin and Cargo Hold

TAR México (YQ) allows the transportation of pets; however, this service requires mandatory prior arrangement. Since information regarding exact container dimensions and weight limits is limited in public sources, pet owners must contact the call center before purchasing a ticket.

• Carrier Requirements: The container must be ventilated, waterproof, and meet dimensions that allow it to be placed under the seat (for cabin travel).
• Documents: For flights within Mexico, a valid veterinary passport and a vaccination certificate (specifically for rabies) issued by a licensed veterinarian will be required.
• Cost: Transporting animals is a paid service, with rates set individually by the airline.

Restrictions and Preparation

Strict restrictions apply to certain categories of animals. This concerns brachycephalic breeds (dogs and cats with flattened snouts), as they are prone to respiratory issues during flight. The airline may also refuse transport during periods of extreme temperatures (intense heat or cold) to ensure the animal's safety.

• Preparation: It is recommended not to feed your pet 4–6 hours before the flight, while ensuring they have access to water.
• Arrival: Passengers with animals should arrive at the airport early, as checking in with a pet takes more time due to document verification.

To clarify current transportation rules and service costs, be sure to contact TAR México support at +52 442 213 0000.

Loyalty Program and Bonuses

Currently, TAR México does not have its own widely announced loyalty program with mileage accumulation or status tiers typical of major international carriers. The airline focuses on providing competitive ticket prices and high-quality regional service for all passenger categories.

Promotions and Offers

Despite the absence of a classic bonus program, TAR México frequently holds seasonal sales and offers special rates for corporate clients. To ensure you don't miss out on great deals, it is recommended to subscribe to the newsletter on the official website or follow updates on the company's official social media accounts.

• Corporate Rates: The possibility of direct contracts for companies that frequently fly regional routes.
• Special Offers: Promotions for flights to popular tourist areas, such as Puerto Vallarta.

If the airline launches a frequent flyer program in the future, information regarding membership terms and bonus rules will be published on tarmexico.com. Currently, the best way to save remains booking tickets in advance using promotional fares.

TAR México operates flights using Embraer ERJ 145 regional jet liners, which feature a compact and comfortable seating layout. The primary and only class of service on board is Economy. This single-class configuration ensures a consistently high standard of service for all passengers, which is typical for regional domestic travel.

Onboard service is oriented toward short and medium-haul flights. Passengers may be offered light snacks and soft drinks. It is worth noting that due to the nature of regional aircraft, there is no built-in inflight entertainment system (IFE) or Wi-Fi on board, so travelers are encouraged to prepare content on their own devices in advance. The seat pitch provides sufficient comfort for flights lasting 1–2 hours.

For passengers with special needs, TAR México (YQ) provides assistance services. This applies to both help for people with limited mobility and the accompaniment of minors traveling without parents. Such services must be requested in advance through the support team. Special meals, such as vegetarian or dietary options, are usually not provided on regular flights due to the short duration of the routes, but you can always clarify this when booking your ticket.

The TAR México (YQ) route network covers key economic and tourist centers of the country, with an emphasis on convenient interstate connectivity. An important hub in the flight geography is Hermosillo, from which regular flights are operated to northwestern destinations.

The airline connects major cities such as Monterrey, Querétaro, and La Paz, offering passengers the opportunity to avoid exhausting transfers in Mexico City. Thanks to TAR México, popular coastal resorts, including Puerto Vallarta and Mazatlán, are also becoming more accessible.

When planning a trip with TAR México, it is worth remembering that online check-in (web check-in) for the airline's flights may often be unavailable. Consequently, it is recommended to arrive at the airport at least 120 minutes before departure. Check-in at airport counters begins 2 hours before the flight, and arriving early ensures you can complete all formalities peacefully without queues.

To purchase tickets at the most favorable rates, book them 4–6 weeks before your intended departure date. The most affordable offers usually fall in the middle of the week (Tuesday and Wednesday), while flights on Friday and Sunday are in higher demand. Be sure to check your fare conditions in the Terms & Conditions section: some promo fares may not include free checked baggage and may be non-refundable.

Seat selection on Embraer ERJ 145 aircraft often occurs directly during check-in at the airport. If a specific row or a window seat is important to you, try to be among the first at the check-in counter. Also, don't forget about travel insurance: although the airline is responsible for the safety of the flight, an additional policy will protect you in case of trip cancellation for personal reasons or the need for medical assistance during your journey.

The history of TAR México (legal name Link Conexión Aérea, S.A. de C.V.) began in 2012 when a group of investors decided to create a regional carrier capable of meeting the growing demand for interstate flights in Mexico. The official start date for operations is considered to be January 15, 2014, when the company received all necessary permits from the aviation authorities.

The first scheduled commercial flight was operated on March 3, 2014, on a route from Querétaro to Guadalajara. This event marked a new stage in the development of Mexican aviation, offering an alternative to large mainline companies. Within a short period, the carrier expanded its network to include important points such as Chihuahua and Ciudad Juárez.

The foundation of the fleet from the very beginning has been the reliable Brazilian Embraer ERJ 145 aircraft. The choice of this aircraft type was dictated by its efficiency on routes with moderate passenger traffic. During its first few years of operation, the company built a fleet of 12 such liners, allowing it to serve more than 30 national destinations during peak development periods.

The evolution of the brand led to a change from the original name TAR Aerolíneas to the more concise TAR México. Today, the airline continues to maintain its position in the regional transport market, implementing modern service standards and preserving its status as a reliable link between Mexican regions. The main focus of its modern strategy is on technological updates and improving the quality of passenger interaction through digital channels.