Shopping in Tarawa is a unique experience that reflects the island's remote location and simple lifestyle. Visitors should not expect sprawling shopping malls, designer boutiques, or high-end luxury brands. Instead, the retail scene is functional and modest, focused primarily on imported essentials, groceries, and hardware. However, for those seeking authentic cultural keepsakes, the atoll offers wonderful opportunities to purchase locally made handicrafts that showcase the incredible skills of I-Kiribati artisans.
The main commercial hubs are located in South Tarawa, particularly in the districts of Bairiki and Betio. Betio is the primary center for commerce, hosting the port and the largest concentration of stores. Here, you will find a variety of general merchants and wholesale outlets lining the main road. These shops typically sell a mix of everything from canned food and clothing to electronics and fishing gear. Bairiki also has a selection of smaller convenience stores and shops catering to government workers and locals.
There are no Western-style shopping malls in the city. The closest equivalents are the larger supermarkets found in Betio and Bairiki. These establishments are air-conditioned and offer the widest range of imported goods, including Australian and New Zealand food products, toiletries, and household items. They serve as the primary "one-stop-shops" for both residents and visitors needing to restock on supplies.
Markets in Tarawa are less about organized plazas and more about roadside convenience and fresh produce. The fish markets, particularly in Betio, are a highlight and a must-visit for a glimpse into daily life. Here, fishermen sell their fresh catch—ranging from tuna to reef fish—straight from their coolers. You will also find numerous small roadside stalls throughout South Tarawa selling local produce like coconuts, breadfruit, pumpkins, and bananas. These stalls are often unmanned or run by families, operating on a casual, friendly basis.
When it comes to souvenirs, Tarawa shines with its exquisite handicrafts. The I-Kiribati people are renowned weavers, using pandanus leaves to create beautiful and durable items. The best things to buy include:
- Woven Mats and Baskets: Intricately designed and tightly woven, these are practical and artistic.
- Fans (Te Iri): Often decorated with colorful patterns or black hair, these are essential for the tropical heat and make great gifts.
- Shark-Tooth Swords: Replicas of traditional wooden weapons lined with shark teeth are popular collector's items (be sure to check customs regulations for your home country regarding animal products).
- Shell Jewelry: Necklaces and bracelets made from local cowrie shells.
- Coconut Oil: Locally produced virgin coconut oil is high quality and often used for skin and hair care.
You can find these handicrafts at the Women's Cooperative centers, the airport gift shop, or sometimes directly from artisans in the villages. The prices are generally very reasonable, and purchasing these items directly supports the local economy and preserves traditional skills.
Business hours are typically from 8:00 AM to 5:00 PM, Monday through Friday, and often until noon on Saturdays. Sundays are strictly observed as a day of rest and worship; almost all shops, markets, and businesses will be closed, so plan your shopping accordingly. In terms of payment, cash is king. The currency is the Australian Dollar (AUD). Credit cards are rarely accepted outside of a few major hotels and the largest wholesalers, so it is essential to carry sufficient cash for all your shopping needs.
Tax-free shopping or VAT refunds are not applicable for tourists in Tarawa. The price you see is the price you pay, and bargaining is not a common practice in stores, though friendly negotiation might be acceptable at informal market stalls for multiple items.