Shopping in Novoaltaysk is primarily focused on meeting the daily needs of residents and offering guests locally produced goods. Do not expect an abundance of large world-class shopping centers or boutiques of famous brands here; however, finding everything necessary and interesting souvenirs is quite possible. The city is not famous for any exclusive goods but can offer products typical of Altai Krai.
The main retail points in Novoaltaysk are usually concentrated along central streets, such as Depovskaya or Oktyabrskaya Street, as well as near the railway station and the central market. Here you can find a variety of shops: from grocery and hardware stores to clothing, footwear, and appliance stores. A walk through these areas will allow you to get an idea of the range of goods available in the city.
As for shopping centers, Novoaltaysk features smaller local malls or trade houses that bring several shops of different types under one roof. These can include both chain retailers and local entrepreneurs. There likely won't be large malls with entertainment zones here, but finding the items you need in such centers is perfectly feasible.
Markets play an important role in the commercial life of Novoaltaysk. The central city market is a place where you can buy fresh products from local farmers (vegetables, fruits, meat, dairy products), as well as clothing, shoes, and home and garden goods. Visiting the market can be an interesting experience, allowing you to immerse yourself in the local flavor and perhaps find something authentic at a good price. Specialized flea markets or large souvenir markets likely do not exist in the city.
If you are looking for something to bring back from Novoaltaysk as a keepsake, look for goods associated with Altai Krai. These could be: Altai honey of various types, herbal blends and teas, and products made from pine nuts (oil, meal, or the nuts themselves). You can also look for items made by local craftsmen if they are available in souvenir shops or at the market—for example, wooden or birch bark items. Literature about the region can be found in bookstores.
Shops in Novoaltaysk usually operate on a schedule standard for Russia: from 9:00-10:00 AM to 7:00-8:00 PM. Large grocery supermarkets may have longer working hours, up to 10:00 PM or even 24/7. Markets are usually open in the first half of the day and until early evening. The main payment methods are cash rubles and "Mir" system bank cards. Cards from international payment systems (Visa, Mastercard) issued outside of Russia may not be accepted, so it is recommended to have a sufficient supply of cash.
The Tax Free system, which allows foreign tourists to get a VAT refund on purchases, is likely not widely represented or available for most goods in Novoaltaysk, as in most small cities in Russia focused on domestic tourism. This service is more typical of large international airports and shops in capital cities participating in the program.