Shopping in Penza offers a delightful mix of modern convenience and traditional charm, providing tourists with a variety of options ranging from contemporary malls to quaint local boutiques. The city is not just a place to buy necessities but also a destination to discover unique regional crafts and sweet treats. Whether you are looking for high-end fashion, local souvenirs, or simply a place to stroll and window-shop, the city's retail landscape caters to diverse tastes and budgets.
The heart of the city's retail life is undoubtedly Moskovskaya Street. As the main pedestrian thoroughfare, it is often compared to Moscow's Arbat. Walking down this historic street, you will find a vibrant array of shops housed in beautiful old buildings. This area is perfect for a leisurely shopping experience, offering everything from clothing and accessories to books and jewelry. It is also the best place to hunt for souvenirs, as numerous small kiosks and specialized stores are located here, nestled between cafes and street musicians.
For a comprehensive modern retail experience, the city boasts several large complexes that serve as major activity hubs. Kollazh is one of the most popular destinations for locals and visitors alike. This expansive mall features a wide selection of international and Russian brands, a cinema, and a large food court, making it a convenient one-stop destination for families. Located centrally, the Passage Shopping Center is another key spot. Its accessible location makes it easy to combine sightseeing with a quick shopping trip to pick up fashion items or electronics.
To truly understand the local flavor, a visit to the Central Market (Tsentralny Rynok) is essential. This bustling market is where residents go for fresh, high-quality produce. Here, you can find seasonal fruits, vegetables, farm-fresh dairy, and local honey. It is a lively place filled with aromas and colors, offering a stark contrast to the polished atmosphere of the shopping malls. While primarily a food market, you can also find miscellaneous goods and household items, offering a glimpse into the everyday life of Penza.
When it comes to souvenirs, Penza has several distinct offerings. The region is famous for the Abashevskaya toy (Abashevskaya igrushka), a traditional clay whistle painted in vibrant colors, which makes for a unique and authentic gift. Additionally, the city is renowned for its confectionery. Sweets from the local factories, particularly chocolates and marshmallows (zefir), are highly regarded across Russia and are widely available in grocery stores and specialized sweet shops throughout the city. Crystal and glass products from the nearby town of Nikolsk are also popular items to bring back home.
Most shopping malls and major supermarkets operate daily from 10:00 AM to 10:00 PM. Smaller street shops and boutiques typically open around 9:00 AM or 10:00 AM and close by 7:00 PM or 8:00 PM. Payment methods are modern and convenient; credit and debit cards are widely accepted in malls, supermarkets, and most restaurants. However, if you plan to visit the open-air markets or small souvenir kiosks, it is advisable to carry some cash in Russian Rubles.
Regarding tax-free shopping, Russia does have a VAT refund system for foreign tourists known as Tax Free. This allows visitors to claim back a portion of the tax on purchases made in eligible stores. While this system is more prominent in major hubs like Moscow, some larger chain stores in Penza may participate. Look for the "Tax Free" signage at the entrance or ask the staff at the checkout counter for the necessary forms if you are making a significant purchase.