Big Bad Breakfast

Imagine a place where your morning begins with the aroma of freshly baked biscuits and hand-cured bacon. Big Bad Breakfast is more than just a restaurant; it’s a true culinary landmark that brought a new breakfast culture to Oxford. Established in 2008 in the USA, this spot quickly won the public's heart thanks to the vision of Chef John Currence, who aimed to transform the standard morning meal into a gourmet experience.

The restaurant's interior is inspired by the aesthetics of 1960s American diners, creating a cozy and slightly nostalgic atmosphere. Vibrant colors blend with an informal style, while the open kitchen and friendly staff make every visit feel as comfortable as being at home. It is the perfect spot for anyone looking to experience Southern cuisine in its most honest and generous form.

The defining feature of Big Bad Breakfast is its approach to ingredients: everything here is made from scratch. From signature sausages based on family recipes to unique bacon marinated in Tabasco and brown sugar, every element of the dish is meticulously crafted. This is where New Orleans culinary traditions meet modern craftsmanship, creating a unique flavor that tourists are willing to travel hundreds of miles for.

For your convenience, the current contact details for the establishment are provided below. You can book a table or inquire about menu details by phone or via the official website.

The main reason to visit is, of course, to taste the legendary dishes. Be sure to try the famous Shrimp & Grits or choose one of the creative omelets. If you have a sweet tooth, the French toast or fluffy pancakes are the perfect way to start your day. Portions are traditionally Southern—hearty and large—so come hungry!

Beyond the food, the restaurant is famous for its morning beverages. Try the signature Big Bad Cold Brew for a caffeine boost or order a Big Bad Bloody Mary, made here according to a special house recipe. For those who prefer a smoother blend, the "Breakfast Dude"—a mix of cold brew, vodka, and Kahlua—is an excellent choice.

A special pleasure comes from noticing the small details: look out for house-made products like signature jams and sauces, which you can sample right at your table. The atmosphere is perfect for relaxed conversation with friends or family, but if you want to feel the energy of the place, try to snag a seat at the Snackbar counter to watch the kitchen in action.

The restaurant is conveniently located at 719 N Lamar Blvd, right in the heart of the city. If you are staying in the central area, the walk to the establishment will take no more than 10–15 minutes, allowing you to work up an appetite before a hearty brunch.

For those arriving from other regions, the nearest major transport hub is Memphis International Airport (MEM). The drive from the airport takes about an hour and a half (approximately 110 km). You can rent a car or use ride-sharing services like Uber, as public transport in this small town is not very extensive.

If you are traveling by car through the state, follow US-278 or MS-6, which lead directly to Oxford. Parking is available near the restaurant, though be aware that spaces fill up quickly on weekends due to the influx of visitors.

The story of this place began in 2008 when renowned chef John Currence, a James Beard Award winner, decided to trade fine dining for the format of the perfect breakfast. After years of working in the high-end culinary scene of New Orleans, Currence wanted to create a space where the morning meal was held in the same high regard as an evening gastronomic set.

The name of the establishment—Big Bad Breakfast—is a tribute to literature. It references the short story collection "Big Bad Love" by author Larry Brown, who was a close friend of the chef. This highlights the restaurant's deep connection to the city's cultural and social fabric.

The kitchen's concept grew from John's warm childhood memories. He brought the flavors of his youth to the menu: his grandmother's fluffy biscuits, house-cured bacon, and the traditional Southern breakfasts he enjoyed with his father in classic American diners. What started as a local project quickly grew into a cult favorite, setting a new standard for breakfast spots across the country.

You should set aside approximately 1–1.5 hours for your visit. This is plenty of time to enjoy your meal without rushing and soak in the classic Southern hospitality. If you plan to try the signature cocktails or order several courses, your brunch might last a bit longer.

Keep in mind that the restaurant is extremely popular. On Saturday and Sunday mornings, lines often form, so waiting for a table might add another 20–30 minutes to your visit. We recommend arriving early to start your day as comfortably as possible.

The restaurant welcomes guests daily, offering early breakfasts and cozy brunches. From Monday to Friday, the doors are open from 7:00 AM to 1:00 PM. On weekends, when the crowd grows, the schedule shifts slightly: on Saturday and Sunday, the restaurant operates from 8:00 AM to 2:30 PM.

Please note that holiday hours may vary. To ensure your visit goes perfectly, we recommend checking the establishment's official website for the most up-to-date information.

After a satisfying breakfast at Big Bad Breakfast, it’s the perfect time for a stroll. The area surrounding the restaurant is rich with historical landmarks and cultural sites that will help you better experience the spirit of the American South.

Below are some interesting places located within walking distance or a short drive away: