General Overview: Luganville serves as the essential commercial hub for Espiritu Santo and the northern islands, offering a shopping experience that is functional, relaxed, and delightfully retro. Visitors will not find high-end fashion boutiques or sprawling retail complexes here. Instead, the city is defined by well-stocked general stores and local outlets that cater to both residents and travelers stocking up for adventures. It is the perfect place to buy tropical necessities, provisioning for yacht trips, or simple local handicrafts before heading out to explore the blue holes and beaches.
Main Shopping Areas/Streets: The retail heart of the city is located almost entirely along the Main Street (Boulevard Higginson). This unusually wide avenue, a legacy of World War II, is lined with covered walkways and shaded by large trees. A stroll down this street reveals a series of "general stores," many of which have been operating for decades. These shops offer an eclectic mix of goods under one roof, ranging from snorkeling gear and camping supplies to colorful island clothing and electronics. It is a convenient strip where you can arrange almost anything you need for your stay.
Shopping Malls: Travelers should adjust their expectations regarding "malls," as Luganville does not have Western-style shopping centers with food courts and cinemas. The closest equivalent is the LCM (Le Centre Commercial), a large supermarket and department store complex located centrally. It offers a comprehensive selection of groceries, household items, and basic clothing. Another key spot is the Unity Shell building, which houses a supermarket and hardware supplies, serving as a primary provisioning stop for divers and sailors.
Markets: The most vibrant shopping experience is undoubtedly the Luganville Market. Located near the center of town, this open-air market is the community's beating heart. While it is primarily a destination for fresh organic produce—featuring mounds of taro, sweet potatoes, and exotic fruits—it is also a place to find locally made items. In the surrounding stalls, you can often find vendors selling woven baskets, mats, and fresh flowers. The market operates 24 hours a day from Monday morning to Saturday noon, making it a flexible stop for early risers or late-night snackers.
Souvenirs: For authentic keepsakes, look for handicrafts made from pandanus leaves, such as intricately woven bags, mats, and fans, which are specialties of the northern islands. Wood carvings depicting marine life or cultural totems are also popular and can often be found in small dedicated shops or at the market. Locally produced coconut oil and soaps make for excellent, practical gifts that capture the scent of the islands. Additionally, you can pick up bags of Vanuatu coffee or Tanna coffee beans in the local supermarkets to bring a taste of the archipelago home.
Opening Hours and Payment: Business hours in Luganville follow a distinct "island time" rhythm. Most shops open around 7:30 AM or 8:00 AM and close by 5:00 PM on weekdays. A crucial detail for visitors to remember is the siesta: many smaller shops and businesses close for a long lunch break, typically between 11:30 AM and 1:30 PM. On Saturdays, shops usually close at 12:00 PM, and almost everything is closed on Sundays. Cash is king in Luganville. While major supermarkets and some hotels accept credit cards, the market, small shops, and transport require Vatu. ATMs are available along the main street.
Tax-Free: While Vanuatu offers duty-free shopping for international travelers, the options in Luganville are more limited compared to the capital. There are designated duty-free stores in town where you can purchase alcohol and cigarettes at reduced prices, provided you show your passport and a valid international flight ticket. However, a general sales tax refund scheme for ordinary goods is not a standard feature for tourists shopping in the city.