Support

I Fashion Outlet Novo Hamburgo

About

I Fashion Outlet Novo Hamburgo is one of the premier shopping and entertainment centers in the city of Novo Hamburgo, located in southern Brazil. This large outlet complex, opened in 2013, became the first premium outlet in the region and attracts both locals and tourists with the opportunity to find great deals. The complex is an important part of the Rio Grande do Sul state tourist route, being situated on the way from Porto Alegre to the popular cities of the Serra Gaúcha mountain region.

Visitors can expect a huge selection of over 80 stores representing famous international and Brazilian brands. Here you can find clothing, footwear, sports goods, accessories, and home goods with discounts ranging from 30% to 70% all year round. Featured brands include Adidas, Nike, Calvin Klein, Hugo Boss, Lacoste, Puma, and many others, making the outlet an ideal destination for those hunting for quality items at reduced prices.

The space of I Fashion Outlet is designed in an open mall format, which creates a pleasant atmosphere for walking between shops thanks to the abundance of natural light. Beyond shopping, the complex features a food court with a variety of cafes and several well-known restaurants where you can relax and grab a snack. Thanks to its convenient location and developed infrastructure, the outlet is visited by about 400,000 people monthly, confirming its status as a popular destination for leisure and shopping.

Contacts

To plan your visit to I Fashion Outlet Novo Hamburgo, please use the contact information provided below. Since an official website and phone number are not listed, it is recommended to verify current information, such as opening hours, directly on-site.

How to contactContact
AddressBR-116, km 236 - Operário, Novo Hamburgo - RS, 93310-460, Brazil
Phone+55 51 3600-1000
Websiteiguatemi.com.br

What to Do

The main activity at I Fashion Outlet Novo Hamburgo is, of course, shopping. Visitors can spend several hours here browsing through numerous stores featuring various categories of goods—from clothing, footwear, and sports gear to accessories and interior items. The primary convenience is that many brands, including the likes of Adidas, Nike, Puma, and Calvin Klein, are gathered in one place, allowing you to save significant time searching for the items you need.

In addition to shopping, the outlet offers opportunities for comfortable relaxation. There is a food court on-site where you can take a break and recharge with various snacks and drinks. The complex is well-suited for family leisure, allowing you to combine pleasant shopping trips with relaxation in a nice atmosphere. For those arriving by car, convenient parking is provided, and for pet owners, there is good news—the outlet is pet-friendly.

Getting There

Getting to I Fashion Outlet Novo Hamburgo is quite easy thanks to its convenient location. The outlet is situated right on the BR-116 federal highway (kilometer 236) — one of the main transport arteries connecting Novo Hamburgo with other major cities in Brazil. The most convenient way to reach it is by car. Spacious parking is provided for visitors, so there is no need to worry about where to leave your vehicle.

If you are coming from the center of Novo Hamburgo, the trip by car or taxi will take only 10–15 minutes. Additionally, the outlet can be reached by public transport. Buses run along the BR-116 highway, and the nearest stop is just a few minutes' walk from the entrance. Another option is to use the metro, traveling to the Fenac station, which is located approximately 14 minutes on foot from the complex.

For guests from other cities, such as Porto Alegre, the trip is also straightforward. You can take intercity buses that regularly travel along the BR-116 or book a taxi for maximum comfort. Thanks to the well-developed transport links, I Fashion Outlet Novo Hamburgo is accessible to everyone looking to combine a trip through the region with great shopping.

Nearest city: Novo Hamburgo

History & Facts

The history of I Fashion Outlet Novo Hamburgo is closely tied to the economic heritage of Novo Hamburgo. This region in Brazil has long been known as a center of the footwear industry, which has fostered a vibrant commercial environment. It is this industrial past and the city's commercial spirit that predetermined the emergence of large shopping complexes designed for the mass market.

The opening of the outlet was a significant milestone in the city's modern history. It quickly became a symbol of the new retail infrastructure in Novo Hamburgo, offering residents and visitors a modern shopping format. As a result, the outlet has strengthened the city's status as an attractive destination for bargain hunting.

Since its inception, I Fashion Outlet has made a significant contribution to the development of tourism in the region. It attracts visitors not only from the immediate vicinity but also from other states, contributing to the growth of Novo Hamburgo's appeal as a place for leisure and shopping.

Time Needed

When planning a visit to I Fashion Outlet Novo Hamburgo, you should expect that a full experience of the complex will take from 2 to 4 hours. This time is generally enough to leisurely browse the main stores, compare offers, and make purchases. During this period, you can also find time to relax and have a bite to eat in the food court area.

If your goal is to visit only a few specific stores, the visit may take about 1–2 hours. However, for those who want to fully enjoy the shopping experience, explore the range of most brands, and perhaps have lunch at one of the local restaurants, it is better to set aside at least 3-4 hours. Many visitors note that thanks to the wide selection of shops and the pleasant atmosphere, time passes quickly here, so it's best to have a little extra time to avoid rushing.

Working Hours

I Fashion Outlet Novo Hamburgo is happy to welcome visitors all year round. The shopping complex is open daily from 9:00 AM to 9:00 PM, making it convenient for both morning and evening shopping. Thanks to this consistent schedule, you can easily include a trip to the outlet in your travel plans without worrying about weekend closures.

No prior booking or ticket purchase is required to visit the outlet; entry to the grounds is free. This provides maximum flexibility for travelers, allowing them to stop by for shopping at any convenient time during operating hours. Nevertheless, before visiting on holidays, it is recommended to check for potential changes to the schedule on the outlet's official social media pages or through local information resources to avoid any surprises.

9:00 – 21:00

Nearby

A visit to I Fashion Outlet Novo Hamburgo is an excellent opportunity not only for shopping but also for discovering other interesting places in the city. Novo Hamburgo and its surroundings offer a variety of attractions that can enrich your trip and provide new experiences.

By taking a little time to explore the area, you can better understand the culture and history of this region of Brazil. Near the outlet, you will find cultural sites as well as places for relaxation and entertainment, all of which are easily accessible. Below is a list of some of them, along with their distance from the outlet.

NameDistance
Sanctuary of Mothers1.2 km
U Club1.6 km
Cathedral Basilica of St. Louis Gonzaga2.4 km
Novo Hamburgo Shopping Mall2.5 km
Immigrant Square2.6 km
Hai Sushi Lounge Bar3 km
Ernesto Frederico Scheffel Foundation3.3 km

Reached the bottom of the page?

Looks like you know this route inside out

We use cookies for your convenience.