History and Development of the Airline
The history of Volare Airlines (VE) is a fascinating journey of transformation from a regional European carrier to an airline with a unique route structure connecting different continents and cultures. Having started its operations in Italy, the company went through a series of strategic changes to carve out its niche in the modern aviation market.
Founding and Early Years
The airline was founded in Italy with the aim of providing affordable and comfortable flights between cities in Southern Europe and North Africa. In its early years, Volare Airlines focused on charter and scheduled flights, serving popular Mediterranean tourist destinations. Its Italian origins laid the foundation for a corporate culture focused on hospitality and a high level of onboard service.
Expansion and Strategy Shift
As the aviation market developed, the company's management decided to expand its geographical presence. An important milestone in Volare Airlines' history was the revision of its business model and the search for promising emerging markets. This led to a unique strategic turn — shifting operational focus towards Latin America.
A key stage of this expansion was the creation of a powerful transit hub in the city of Bogota. Choosing the Colombian capital as a new base allowed the airline to effectively use its European heritage and quality standards to serve the growing demand for domestic and regional transport in South America.
Fleet Evolution
The Volare Airlines fleet changed along with the company's ambitions:
- Initial Stage: In the early years, the fleet consisted mainly of medium-haul aircraft optimized for flights within Europe.
- Modernization: With entry into new markets and increased flight frequency, the company began updating its fleet with more modern and fuel-efficient liners.
- Current State: Today, the fleet is selected taking into account the specifics of high-altitude airports and short runways characteristic of some Colombian cities, such as Medellin (Olaya Herrera Airport).
Launch of Key Routes
The development of the route network took place in stages. After establishing itself at the main hub, the airline began actively connecting the capital with regional centres. A significant event was the launch of regular service to the city of Cali, which strengthened the carrier's position in the domestic market. Subsequently, the network was supplemented with flights to the coffee region, specifically to the city of Pereira, making Volare Airlines an important player in ensuring transport accessibility within the country.
Modernity and Innovation
In recent years, Volare Airlines has been betting on digitalization and improving the passenger experience. The implementation of modern booking systems, mobile services, and loyalty programmes allows the company to remain competitive. Despite global changes in the aviation industry, the carrier remains true to its roots, combining Italian service traditions with the dynamic rhythm of life in the regions where aircraft with the VE code fly today.