Shopping in Borba is a modest yet culturally enriching experience that reflects the simplicity of life in the Amazon. Unlike major metropolitan centers, this municipality does not feature luxury boutiques or international brand outlets. Instead, commerce here is driven by local needs, religious devotion, and the rich natural resources of the rainforest. For visitors, the appeal lies in discovering authentic regional products, from exotic fruits to handcrafted items that tell the story of the local people.
The main commercial activity is concentrated in the Centro (City Center), particularly along the streets surrounding the Praça de Santo Antônio and near the waterfront. Avenida Silvério Neri is one of the primary thoroughfares where you can find a variety of small shops selling clothing, footwear, electronics, and general supplies. This area is walkable and bustling during the day, offering a glimpse into the daily routine of the residents.
Travelers should not expect to find large shopping malls in Borba. The retail landscape is dominated by small, family-owned businesses and street-level galleries rather than sprawling shopping complexes. This absence of commercial giants preserves the town's rustic charm, ensuring that your purchases directly support local merchants and the community economy.
For a true taste of the Amazon, the Mercado Municipal (Municipal Market) is an essential stop. Located near the river, it is the best place to see the region's biodiversity on display. Here, vendors sell fresh fish caught in the Madeira River, artisanal manioc flour (farinha), and a colorful array of native fruits like cupuaçu, tucumã, and pupunha. It is also a great spot to find medicinal herbs and oils, such as andiroba and copaiba, which are widely used in traditional Amazonian medicine.
When it comes to souvenirs, Borba offers items that are deeply connected to its identity. Due to the city's status as a major pilgrimage site, religious articles related to Saint Anthony are the most popular keepsakes. You can find statues, rosaries, and ribbons in shops near the Basilica. Additionally, look for local handicrafts made from natural materials like seeds, straw, and wood, as well as edible souvenirs like jars of cupuaçu jam or bags of Brazil nuts.
Stores generally operate from 8:00 AM to 6:00 PM on weekdays, with many smaller businesses closing for a lunch break between 12:00 PM and 2:00 PM. On Saturdays, shops typically close around 1:00 PM, and most remain closed on Sundays, except for essential services and some souvenir stalls near the church.
Regarding payment, cash is king in Borba. While some larger supermarkets and hotels in the center may accept credit or debit cards, many market vendors and smaller shops deal exclusively in Brazilian Reais (BRL). The instant payment system known as "Pix" is widely used, but it requires a Brazilian bank account, so tourists should ensure they have sufficient physical currency on hand.
Tourists should be aware that tax-free shopping or VAT refund schemes are not available in Brazil for general retail purchases, and this applies to Borba as well. The prices displayed on goods are final, but friendly bargaining is often acceptable in the markets when purchasing fresh produce or handicrafts.