Shopping in Wa offers a refreshing departure from the polished, commercialized experience of modern megacities. Instead of high-end fashion boutiques and sprawling glass complexes, visitors will find a vibrant scene dominated by traditional craftsmanship, bustling open-air markets, and authentic local trade. The city is a hub for the Upper West Region's artisans, making it an excellent destination for travelers looking to purchase goods that carry the unique cultural imprint of Northern Ghana, particularly textiles and organic products.
The primary shopping district is concentrated in the heart of the town, radiating outwards from the central market and the main transport station. The streets here are lined with small shops, kiosks, and table-top vendors selling everything from mobile phones to bright fabrics. A stroll along the main road near the Wa Naa's Palace reveals a mix of modern convenience stores and traditional stalls, allowing tourists to soak in the local atmosphere while browsing for goods.
While Wa does not boast large western-style shopping malls, it does host a branch of Melcom, Ghana’s largest chain of department stores. Located within the town, this multi-story shop serves as the modern retail anchor for the city. It is the go-to place for imported electronics, household items, groceries, and general merchandise. For travelers needing toiletries, fixed-price goods, or air-conditioned comfort, this is the most practical stop.
The true heartbeat of the city’s commerce is the Wa Central Market. This sprawling, lively marketplace is where the community converges to buy and sell daily necessities. It is a sensory maze of colors and scents, offering everything from mounds of fresh yams and grains to locally printed fabrics. For a tourist, the market is not just a place to shop but an attraction in itself, providing a window into the agricultural and domestic life of the Wala people. It is also the best place to find affordable, locally tailored clothing.
When it comes to souvenirs, Wa is famous for its high-quality traditional smocks (known locally as fugu or batakari). These heavy, hand-woven cotton tunics are a symbol of northern identity and make for a durable and culturally significant keepsake. Additionally, since the Upper West Region is located in the shea belt, unrefined shea butter is a top purchase. It is sold in bulk at the market for a fraction of the international price. Music lovers might also look for miniature or full-sized xylophones (gyil), as the region is renowned for crafting these melodious instruments.
Business hours in Wa generally run from around 8:00 AM to 5:00 PM or 6:00 PM for formal shops, Monday through Saturday. The central market starts much earlier, often at sunrise, and winds down by dusk. Sunday is a quieter day, with many shops closed or opening late, though the market remains active. Cash is the primary method of payment. While Melcom and a few major hotels may accept debit cards, virtually all market vendors and small shopkeepers deal exclusively in Ghanaian Cedis. Mobile money is also widely used and accepted by many smaller merchants.
Tourists should be aware that tax-free shopping or VAT refund schemes are generally not available in Wa. The prices in markets are often negotiable, so friendly bargaining is expected and encouraged. However, in supermarkets and formal stores like Melcom, prices are fixed and include all applicable taxes.