General Overview
Shopping in Hollister is a quiet and pleasant activity, free from the hustle of huge metropolises. The city doesn't claim to be a high-fashion capital, but it charms with its authenticity. Here, you'll find many family-run shops, antique stores, and boutiques where owners know their customers by name. Hollister is famous for supporting local producers, so the main focus of your shopping should be on locally made goods: from farm products to unique artisanal crafts.
Main Shopping Districts and Streets
The heart of trade and community life in the city is historic San Benito Street. A walk along it is not just a shopping trip but an introduction to the architecture and spirit of the old town. Clothing stores, souvenir shops, cozy bookstores, and gift salons are concentrated here. Tourists love this place for the chance to find unusual items not found in large chain stores and for the classic American downtown atmosphere.
Shopping Centers
Hollister itself is dominated by small open-air shopping plazas featuring supermarkets and essential goods stores like Target or Marshall’s. However, for large-scale shopping, locals and tourists head to the neighboring city of Gilroy, located just 20 minutes away. There you will find the famous Gilroy Premium Outlets—one of the largest outlet centers in California, featuring hundreds of global clothing, shoe, and accessory brands at significant discounts.
Markets
A true pride of the city is the Hollister Certified Farmers’ Market, which usually operates downtown on Wednesday afternoons (seasonally, from spring to autumn). This is a magnet for foodies: here you can buy the freshest vegetables and fruits grown in the San Benito Valley, fragrant honey, homemade jams, and pastries. The market is often accompanied by live music and entertainment, turning into a city celebration.
Souvenirs
From a trip to Hollister, it’s worth bringing back something that reflects the unique character of the region. Here is a list of popular purchases:
- Wine and Olive Oil. Products from local wineries and farms make excellent gastronomic souvenirs.
- Sweets. The region is famous for producing chocolates and dried fruits, especially chocolate-covered apricots.
- Biker Memorabilia. Given the city's history, T-shirts or caps with symbols of the famous moto rallies or the logo of the legendary Johnny's Bar & Grill are in high demand.
- Antiques. There are several excellent antique shops in the city center where you can find vintage jewelry or Western-style interior items.
Opening Hours and Payment
Most shops in the city center open around 10:00 AM and work until 6:00 PM–7:00 PM. Large chain supermarkets may stay open until 9:00 PM or 10:00 PM. On Sundays, small private shops often have shortened hours or are closed. Bank cards (Visa, MasterCard, American Express) and contactless payments are accepted almost everywhere. Cash may only be needed at the farmers' market or for very small purchases.
Tax Free
In the USA, there is no single federal Value Added Tax (VAT) refund system for tourists like the one common in Europe. Sales Tax in California is added to the cost of the item at the register and is not refundable upon leaving the country. Be prepared for the final amount on your receipt to be higher than the price shown on the tag (on average by 7.25% or more, depending on local fees).