Welcome to Puerto Vallarta

Strolling along the picturesque coast, it's impossible to miss one of the brightest and most recognizable installations that Puerto Vallarta is proud of. This modern art object consists of large, colorful letters spelling out the city's name and serves as a true symbol of welcoming Mexico.

The sign is located on the famous Malecon — the city's main pedestrian artery. Each letter of the installation is decorated with unique patterns that reflect the richness of local culture, flora, and fauna. It is not just a decoration, but a popular photo spot where the most spectacular tourist shots are taken against the backdrop of azure ocean waters.

This colorful object embodies the resort's openness and its cheerful atmosphere. For many travelers, a visit to the letters has become a kind tradition marking the start of an unforgettable vacation on the Pacific coast.

Since the attraction is an open public site, there are no special communication channels for inquiries or bookings. For navigation, you can use the official address of the installation's location.

The main activity here is certainly photoshoots. Tourists and locals come here to take vibrant pictures against the backdrop of the giant letters. Sunset shots are particularly popular when the natural light paints the sign and the ocean in incredible shades, creating the perfect background for memories.

Besides taking photos, it's worth taking the time to stroll along the promenade itself. Here, you can see street performers, check out the works of local artists, or visit souvenir shops. The surrounding area is full of energy: you can always find a cozy cafe nearby for a snack or simply sit on a bench and enjoy the view of the sea and the other unique sculptures of the Malecon.

Finding this famous landmark is easy, as it is located in the heart of the city's tourist activity. If your accommodation is in the historical center, the best way to get there is a walk along the scenic promenade, which will take from 10 to 20 minutes.

For travelers coming from outlying areas or the airport zone, it is most convenient to take a taxi or use a ride-sharing app. City buses also run regularly toward the center. Please note that the promenade is a pedestrian zone, so transportation will drop you off a couple of blocks from your destination, and the final part of the journey will be on foot, allowing you to enjoy the sea breeze.

Although the Puerto Vallarta Sign is not an ancient historical monument, it plays an important role in shaping the resort's modern brand. Similar colorful installations have appeared in many cities across the country as a symbol of hospitality and a way to highlight the unique identity of each region.

The design of the letters is no accident: the decoration often features motifs inspired by the art of indigenous peoples, such as the Huichol. Their traditional vibrant patterns and symbols are reflected in the painting of the letters, turning a simple sign into a full-fledged art object. The design is periodically updated, so the sign always looks fresh and relevant.

Despite its modernity, the installation is harmoniously integrated into the look of the old town. It sits alongside classic architecture and important monuments, such as the famous Church of Our Lady of Guadalupe. This site symbolizes the connection between the rich historical past and the bright, dynamic present of this popular Mexican coast.

To view the installation and take a few commemorative photos, you will need very little time — it usually takes from 15 to 30 minutes. It’s an ideal short stop while exploring the coastal area.

If you plan to combine visiting the sign with a full walk along the promenade, seeing other sculptures, and relaxing in one of the beachfront cafes, we recommend setting aside 1–2 hours. It is especially pleasant to linger here toward evening to catch the famous local sunsets.

Since the installation is located on an open city promenade, it is available for visiting 24/7. You can come here at any convenient time, whether it's early morning for a quiet photoshoot without crowds or late evening when the city fills with lights.

The site does not have an official building or ticket offices, so entrance is always free. For information about special holiday events or festivals that may take place near the sign, visitors are recommended to check the city's official tourism portals.

Exploring the area around the promenade will give you plenty of new experiences, as many amusement parks and natural sites are concentrated nearby. A walk to the letters can be a great starting point for a broader discovery of the region.

Below are interesting locations located relatively close by: