Shopping in Gisborne offers a relaxed and authentic experience that mirrors the city's laid-back coastal lifestyle. Rather than sprawling mega-malls and high-end luxury chains, visitors will find a charming collection of boutique fashion stores, surf shops, and independent retailers. The city is particularly well-known for showcasing the region's rich agricultural bounty and creative talent, making it an excellent place to find unique local products, from award-winning wines to handcrafted art.
The heart of the city's retail scene is centered along Gladstone Road. This wide, palm-lined main street stretches through the central business district and is home to the majority of Gisborne’s shops. Here, you can browse through a variety of stores offering clothing, books, homewares, and gifts. The intersecting streets, such as Peel Street, also feature interesting specialty shops and cafes, creating a compact and walkable shopping precinct that is easy to explore on foot.
Unlike larger New Zealand cities, Gisborne does not have massive enclosed shopping malls. The retail environment is predominantly high-street style, focusing on street-front access. There are smaller arcades and shopping complexes within the city center that house national chain stores and essential services, but the charm lies in wandering the open streets rather than navigating large indoor centers.
For a taste of local culture and produce, the Gisborne Farmers' Market is an unmissable weekly event. Held every Saturday morning, it is a vibrant hub where growers and artisans sell directly to the public. It is the perfect place to pick up fresh seasonal fruit, artisan cheeses, locally made honey, and other gourmet treats. Occasionally, pop-up craft markets also take place, offering handmade jewelry and artworks that reflect the creative spirit of the East Coast.
When looking for souvenirs, the region's reputation as the "Chardonnay Capital of New Zealand" makes local wine a top choice. A bottle from one of the nearby vineyards is a popular gift to take home. Additionally, the city has a strong connection to Māori culture and the ocean; therefore, traditional Māori carvings, pounamu (greenstone) jewelry, and high-quality surf gear are excellent mementos of your trip.
Store opening hours in Gisborne typically follow standard New Zealand business times. Most shops on the main street are open from 9:00 AM to 5:00 PM on weekdays. On Saturdays, many retailers close a bit earlier, often around 1:00 PM or 4:00 PM, and Sunday trading can be limited to larger chain stores and supermarkets. Payment is convenient, with major credit and debit cards widely accepted, and contactless payment is the norm in almost all establishments.
Travelers should be aware that New Zealand has a Goods and Services Tax (GST) of 15%, which is always included in the displayed price of goods. There is no complex tipping culture or added tax at the register; the price you see is the price you pay. While tax-free shopping is generally reserved for duty-free stores at international airports upon departure, the hassle-free pricing makes budgeting for your shopping spree straightforward.