Shopping in Garowe offers a vibrant window into the commercial life of Puntland, characterized by a mix of traditional trading practices and emerging modern retail. Unlike global fashion capitals, the city does not focus on high-end luxury brands but excels in offering authentic local goods, textiles, and essential commodities. Visitors will find that commerce here is personal and interactive, often involving a friendly chat and a bit of bargaining.
The primary retail activity is concentrated along the Main Road (often referred to as the Laami), which serves as the city's commercial spine. Walking along this paved artery, travelers will encounter a continuous row of shops selling electronics, clothing, and household goods. This area is the most accessible for tourists, providing a safe and bustling environment where one can find almost anything needed for daily life.
While Garowe does not feature massive Western-style shopping malls, the city has seen the development of several multi-story shopping plazas and business centers. These modern buildings typically house a variety of smaller boutiques, fabric shops, and offices under one roof. They offer a more structured and often air-conditioned shopping experience compared to the open-air stalls, reflecting the city's modernization.
For a truly authentic experience, the Garowe Main Market is an unmissable destination. This sprawling marketplace is a sensory overload of sights and smells, where stalls are piled high with fresh fruits, vegetables, and colorful spices. It is the best place to observe the daily rhythm of the city and to see staples of the local diet, such as fresh camel milk, being traded daily.
When searching for souvenirs, the region's most famous export is the top choice: Frankincense and Myrrh. Since Puntland is historically known as the "Land of Aromatics," buying these high-quality resins directly from the source is a unique opportunity. Additionally, visitors often purchase Dirac (colorful, lightweight dresses worn by women) or Macawis (traditional sarongs for men), as well as intricate gold jewelry, which is widely available and sold by weight in specialized shops.
Shopping hours in Garowe are heavily influenced by the climate and religious customs. Stores typically open early around 8:00 AM, close for a long lunch and rest period during the hottest part of the day (from roughly 1:00 PM to 4:00 PM), and then reopen until late in the evening, often staying active until 10:00 PM. On Fridays, the Islamic holy day, most businesses remain closed until the late afternoon.
Regarding payment, the economy is highly digitized despite the cash-based appearance. While the US Dollar is widely accepted and preferred for larger purchases, the most prevalent method is mobile money, particularly services like EVC Plus. This system is used for everything from buying a cup of tea to paying for groceries. Credit cards are rarely used in local shops, so tourists are advised to carry small denominations of US cash if they do not have access to local mobile payment systems.
Travelers should be aware that Tax-Free shopping or VAT refund schemes for tourists are not currently available in Garowe. The price negotiated at the counter is the final price, making the skill of polite bargaining in the markets a useful asset.