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Heron Diversia

About

Heron Diversia is one of the largest and most popular open-air entertainment centers, located in the city of Alcobendas, near Madrid. It is not just a shopping complex, but an entire space for relaxation and leisure that attracts both locals and tourists traveling through Spain. Thanks to its unique concept, the center offers entertainment for all tastes and ages, operating 365 days a year.

Inside the Heron Diversia complex, everyone will find something to enjoy. It features the modern Kinépolis cinema, where you can watch the latest movie releases, including in 4DX format. For fans of active leisure, there is a large 26-lane bowling alley, and for families with children, the special Ilusiona play area offers a variety of attractions and fun. After a busy day, you can relax in one of the more than 25 restaurants and cafes with cozy terraces.

The center was recently updated and now welcomes guests with even more greenery, gardens, and comfortable pedestrian zones. The new "More space, more gardens, more life" concept has transformed Heron Diversia into a modern urban space where it is pleasant not just to have fun, but also to walk and relax in the open air. This place is perfect for spending a whole day with family or friends, enjoying a wide range of leisure opportunities.

Contacts

To clarify details about the operations of specific establishments, book tables in restaurants, or get information about current events at Heron Diversia, it is recommended to contact the complex administration directly. Below are the main contact details for communication.

How to contactContact
AddressAv. de Bruselas, 21, 28108 Alcobendas, Madrid, Spain
Phone+34 914 90 00 31
Websiteheroncity.com

What to Do

At the Heron Diversia entertainment center, visitors can expect a wide range of activities designed for all ages and tastes. For fans of active recreation, there is the large Ozone Bowling center with 26 lanes, where you can have fun with friends or family, or even organize a corporate tournament. In addition to bowling, the same center features arcade games, billiards, and air hockey, making it an ideal spot for friendly competitions.

Families with children will truly appreciate the massive Ilusiona Kids play area. This is a real indoor amusement park spanning over 2,000 square meters, where young guests can enjoy trampolines, mazes, ball pits, a bumper car track, and many other attractions. You can also celebrate a child's birthday here, giving them and their friends an unforgettable experience. While the children are having fun under supervision, parents can relax in a cafe or join in the excitement.

In addition to active entertainment, Heron Diversia offers more relaxed leisure options. The main attraction for movie buffs is the Kinépolis multi-screen cinema, showing all the major global new releases. After a busy day, guests can choose from numerous restaurants or cafes offering dishes for every taste — from Asian cuisine to traditional Spanish tapas. Various events, festivals, and seasonal celebrations are also frequently held on the complex grounds, making every visit unique.

Getting There

Getting to the Heron Diversia entertainment center is quite simple thanks to its location in the city of Alcobendas, which is in close proximity to Madrid. For those traveling by car, the trip is particularly convenient as the complex is located near the major A-1 highway. Free parking is available on-site, eliminating the need to search for a parking spot.

One of the most convenient ways to reach Heron Diversia by public transport is via the Metro. The nearest station is La Moraleja, which is on Line 10 of the Madrid Metro. From the station, the entertainment complex is a 15-20 minute walk away, or you can take a taxi. Additionally, intercity buses depart regularly from Madrid’s major transport hub, Plaza de Castilla, many of which stop within walking distance of the center.

Another option is to use the Cercanías commuter trains. Take the C-4A line to the Valdelasfuentes station. Although this station is slightly further away than the metro, the complex is still easily accessible from there by local bus or taxi. A taxi ride from central Madrid takes approximately 20-30 minutes depending on traffic, making it a quick and comfortable choice, especially if you are traveling with family.

Nearest city: Alcobendas

History & Facts

The Heron Diversia entertainment center, located in Alcobendas, is one of the iconic leisure projects in the Madrid area. Its history began with a concept that was groundbreaking for Spain — creating not just a shopping center, but a large-scale open-air leisure space focused on entertainment and gastronomy. Situated in the prestigious Arroyo de la Vega business district, the complex was strategically aimed from the start at attracting both local residents and employees of numerous international companies. The name "Diversia" itself is a direct reference to the Spanish word "diversión", meaning "fun" and "entertainment," perfectly reflecting its purpose.

One notable fact is that Heron Diversia is open 365 days a year, which is quite unusual for Spain, where many establishments are closed on Sundays and national holidays. This feature has made it a popular leisure destination at any time. Since its opening, the complex has relied on powerful "anchors" such as the Kinépolis multi-screen cinema and a large bowling alley, which remain its key entertainment highlights today.

The center's recent history was marked by a large-scale renovation that breathed new life into it. Under the slogan "More space, more gardens, more life," a complete modernization of the area was carried out. This resulted in the new "Bio-Diversia" landscaped space — a real botanical garden covering more than 2,000 square meters, featuring over 30 tree species and 50 varieties of shrubs. This transformation turned Heron Diversia into a modern, eco-friendly, and welcoming place where visitors can not only find entertainment but also simply enjoy relaxing in the fresh air.

Time Needed

When planning a visit to Heron Diversia, it is worth considering that the length of your stay will directly depend on your chosen activities. If your goal is simply to stroll through the renovated grounds, enjoy the atmosphere, and perhaps have a coffee at one of the many cafes, 1–2 hours will be quite enough. During this time, you can leisurely explore the complex, including its "Bio-Diversia" green zone, and get a general feel for the place.

However, to fully take advantage of everything the center has to offer, you will need much more time. For instance, watching a movie at the Kinépolis cinema takes about 2–3 hours. If you decide to add a round of bowling with friends or family, feel free to add another 1–2 hours. And dinner at one of the restaurants will turn your visit into a complete evening of leisure. Therefore, for a comprehensive experience including several activities, you should set aside at least half a day or even a whole evening, especially if you are traveling with children, who will surely want to spend a few hours in the Ilusiona play area.

Working Hours

One of the main advantages of the Heron Diversia entertainment center is its unique schedule — it is open to visitors 365 days a year, including weekends and holidays. This makes it an ideal spot for spontaneous leisure at any time. However, it should be noted that the operating hours of individual establishments within the complex may vary. Generally, the shopping area and stores are open during the day, while restaurants, the Kinépolis cinema, and the bowling center remain open until late in the evening.

Since every establishment has its own schedule, it is highly recommended to check the latest information on the official Heron Diversia website or contact the specific venue you are interested in before your visit. This is especially true when planning a trip to the movies or a game of bowling on weekends and holidays, as advance booking for tickets or lanes may be required. This will help you plan your day and avoid unnecessary waiting.

DayOpening hours
Monday10:00 – 12:00
Tuesday10:00 – 12:00
Wednesday10:00 – 12:00
Thursday10:00 – 12:00
Friday10:00 – 1:00
Saturday10:00 – 1:00
Sunday10:00 – 12:00

Nearby

While Heron Diversia offers plenty of entertainment for a full day, its excellent location in Alcobendas provides great opportunities to explore other interesting places. A short walk around the neighborhood will allow you to see more and dive deeper into the atmosphere of this pleasant Madrid suburb, which is part of Spain.

Several parks, museums, and other notable sites are within walking distance of the entertainment center and can complement your itinerary. Below is a list of nearby attractions with the distances to each.

NameDistance
Jardín de la Vega Park0.7 km
National Museum of Science and Technology0.9 km
Bonsai Museum1 km
Alcobendas Shopping Center1.2 km
Andalucía Park1.2 km
Cataluña Park1.2 km
Arroyo de la Vega Park1.4 km

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