General Store Galeria de lojas, Cafeteria, bar e eventos.

"General Store – shops, cafe, bar and events" is a unique cultural space located in the historic center of the city of João Pessoa. It is hard to box this establishment into a single category: it harmoniously combines an atmospheric bar, a cozy cafe, and an antique shop. The place is steeped in a spirit of nostalgia and creativity, attracting both local bohemians and travelers seeking authentic experiences.

Housed in an old building, General Store stands out for its vintage interior. The walls are decorated with retro posters, shelves are lined with antiques, and the furniture looks as if it were transported from the last century.

In the evenings, life is in full swing here: the venue regularly serves as a stage for live concerts, exhibitions, and themed parties. For tourists visiting Brazil, this is a wonderful opportunity to get acquainted with modern urban culture in a historic setting.

If you would like to check the concert schedule or book a table, please use the following contact details. The establishment is located in the very heart of the historic center.

The main thing to do at General Store is to immerse yourself in the atmosphere. Order a craft beer or a signature cocktail and set off to explore the interior. You can endlessly examine the details here: old typewriters, vinyl records, vintage cameras, and other artifacts that create a unique coziness. Many items are part of an antique collection, and studying them is a fascinating activity in itself.

Music lovers will especially enjoy it here. In the evenings, the stage comes alive: local bands often perform, playing rock, blues, jazz, or Brazilian popular music (MPB). It is a great place to dance or simply listen to high-quality live sound in the company of friendly people.

It is also worth trying the local menu. Although the focus is on drinks, they serve excellent snacks (petiscos) that perfectly complement the evening. Socializing is another important part of the leisure experience; the relaxed environment is conducive to meeting both locals and other tourists.

The "General Store" is located in the historic Centro district. This is the oldest part of the city, where the streets have preserved their colonial layout. If you are staying in the tourist areas of Tambaú or Cabo Branco, getting here on foot would be difficult due to the distance.

The most convenient and safe way to get there is by taxi or using ride-hailing apps (Uber or 99). A trip from the coastal zone will take about 20–30 minutes depending on traffic. You just need to give the driver the address or simply say "General Store no Centro".

Public transport also runs here. Most city buses have their final stop at the Integration Terminal (Terminal de Integração), which is located within walking distance of the bar. However, if you plan to return late at night, a taxi is preferable for comfort and safety.

The building housing the "General Store" is part of the architectural ensemble of the historic center, which is protected by the state. This area is famous for its Art Deco mansions and colonial architecture. The concept of the establishment pays homage to old general stores, which were once centers of social life where one could buy everything necessary and catch up on the latest news.

The interior has been meticulously crafted to recreate the atmosphere of the past. The owners have amassed an impressive collection of antiques: from old typewriters and radios to vintage signs and furniture. These are not merely decorations, but a tribute to the history of 20th-century material culture, which finds a second life here.

The opening of such a space played an important role in the cultural revival of the city center. For a long time, the Centro district was empty in the evenings, but the emergence of such creative clusters has brought life, music, and youth back here, transforming the old quarters into a trendy meeting place.

You should set aside at least 1.5–2 hours for a visit to "General Store". This is enough time to leisurely explore the interesting interior, have a couple of cocktails and a snack, while enjoying the atmosphere of the old city.

If you plan to catch a live band performance or a DJ set, it makes sense to plan a whole evening here. Events often go on for a while, and the cozy setting encourages long conversations with friends.

The establishment is open in the afternoon and evening, making it an ideal place to relax after walking around the city. Please note that Monday is a day off.

Opening hours:

• Tuesday — Saturday: from 15:00 to 23:00
• Sunday: from 15:00 to 21:00
• Monday: closed

Visiting this establishment is an excellent excuse to take a walk around the historic center. The surroundings literally breathe history: at every step, you encounter monuments of the colonial era, ancient churches, and picturesque squares that look especially atmospheric in the glow of the setting sun.