Shopping in Juliaca is an experience quite unlike any other in Peru. As the commercial capital of the southern Andes, the entire city feels like one massive, bustling marketplace. While it lacks the high-end luxury boutiques found in Lima, it makes up for it with an incredible volume of trade, particularly in textiles and wholesale goods. The city is famous as the "City of Knitters," making it arguably the best place in the country to find high-quality alpaca and sheep wool garments at prices significantly lower than in tourist-heavy destinations like Cusco or Arequipa.
The heart of the city's commerce beats in the streets surrounding Plaza Bolognesi and Plaza de Armas. This downtown area is a labyrinth of shops and galleries where you can find everything from electronics to traditional clothing. The streets are often crowded with vendors and shoppers, creating a vibrant, albeit chaotic, atmosphere. Walking down Jirón San Román, you will encounter numerous "Galerías" (shopping arcades) dedicated almost exclusively to the textile industry, showcasing the work of local artisans who produce sweaters, scarves, gloves, and blankets.
For those seeking a modern shopping experience, Real Plaza Juliaca is the city's primary shopping mall. Located centrally, it offers a stark contrast to the outdoor markets with its clean, organized environment. Here, you will find well-known Peruvian department stores, a large supermarket for supplies, a home improvement store, and various brand-name clothing shops. It is a convenient stop for travelers needing to purchase hiking gear, electronics, or familiar Western-style goods in a comfortable setting.
However, the true spirit of shopping in Juliaca lies in its traditional markets. The Manco Cápac Market is a sprawling hub of activity where locals buy their daily necessities. It is an excellent place to see the sheer variety of potatoes and grains produced in the Altiplano. For adventurous shoppers, the Sunday market, often referred to as La Cachina or the fair at Laguna Temporal, is a massive flea market where you can find absolutely anything, from second-hand goods and auto parts to antiques and traditional handicrafts. It is a fascinating cultural spectacle, even if you don't plan to buy much.
When it comes to souvenirs, the top recommendation is undoubtedly alpaca and wool knitwear. The "Galería de las Calceteras" is a specific landmark for this, where you can buy directly from the knitters. Beyond textiles, Juliaca is also a good place to find Andean musical instruments, such as charangos and quenas, often sold at fair prices. Miniature handicrafts and stone carvings are also popular keepsakes that reflect the local artistry.
Most shops in the city center open around 9:00 AM and close by 8:00 PM or 9:00 PM. The large markets start much earlier, often at sunrise, and wind down by the afternoon. Cash is the primary method of payment everywhere except the Real Plaza mall and major supermarkets. It is essential to carry Peruvian Soles (PEN) in small denominations, as vendors in the markets rarely have change for large bills. Bargaining is a standard practice in markets and street stalls, so do not hesitate to negotiate a better price politely.
Regarding tax refunds, the tax-free shopping system (IGV refund) for tourists is not widely operational in Juliaca's local markets or small galleries. While major chains in the mall might technically be eligible if they participate in the Global Blue system, the paperwork and processing are typically done at the airport in Lima before leaving the country. For the vast majority of purchases you will make here—especially textiles and crafts—expect to pay the final price without a tax refund option.