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StarFlyer

About the Airline

StarFlyer is a distinctively stylish airline that has redefined domestic travel in Japan with its sleek, all-black livery and a commitment to a "private jet" atmosphere. Operating primarily from its main hub in Tokyo (Haneda) and its headquarters in Kitakyushu, the carrier focuses on connecting the capital with key cities in western Japan. Since its inaugural flight in 2006, StarFlyer has garnered a loyal following for offering premium comfort and exceptional service standards that often exceed those of traditional low-cost carriers. Whether you are traveling for business or leisure, this airline promises a sophisticated journey across the Japanese archipelago.

IATA Code 7G
ICAO Code SFJ
Headquarters Kitakyushu, Fukuoka Prefecture, Japan
Year Founded 2002 (Operations started in 2006)
Main Hub Tokyo (Haneda), Kitakyushu
Destinations Approx. 7 Domestic & Regional International
Fleet Size 11 Aircraft

StarFlyer sets itself apart with a philosophy centered on style, comfort, and hospitality. Unlike many regional carriers that maximize seating density, StarFlyer configures its Airbus A320 fleet with fewer seats to provide generous legroom for every passenger. The cabins are equipped with sleek black leather seats, adjustable headrests, and individual footrests, creating a relaxing environment synonymous with modern Japanese aesthetics.

Key Highlights and Services:

  • Premium In-Flight Experience: Every seat features a personal LCD monitor with video-on-demand entertainment—a rarity for domestic flights in Japan. Passengers can also enjoy AC power outlets and USB ports to stay connected.
  • Signature Service: The airline is famous for serving complimentary Tully’s Coffee served with a piece of original chocolate, adding a touch of luxury to the flight.
  • Route Network: The airline provides frequent and convenient connections between Tokyo and major commercial hubs like Osaka (Kansai) and Fukuoka. It also serves regional destinations such as Kitakyushu, Ube, and connects Nagoya to western cities.
  • Awards and Safety: StarFlyer consistently ranks high in customer satisfaction surveys (JCSI) within the Japanese domestic transportation sector, celebrated for its punctuality and high-quality service standards.

Contact Information

StarFlyer primarily operates within Japan and does not currently maintain a dedicated local office or customer support team in the United Arab Emirates. For travelers in the UAE planning to fly with StarFlyer or managing existing bookings, all inquiries should be directed to the airline's global support center based in Japan. It is highly recommended to use the official English-language website for reservations and flight management to avoid international calling charges.

Official Website
https://www.starflyer.jp/en/ (English/International Version)

Contact Information

  • Official Website: www.starflyer.jp/en/
  • International Customer Service: +81 93 512 7320 / +81 93 512 7330 (Japan-based International Call Centers)
    • Note: International call rates from the UAE will apply. Service is available in English and Japanese.
  • Ticket Booking: +81 93 512 7320 or +81 93 512 7330
    • Operating Hours: 8:00 – 19:00 (Japan Standard Time, JST). Please verify current hours on the official website as they may vary by season.
  • Online Inquiries: Available via the "Contact Us" form on the official website.
  • Mobile App: "StarFlyer" (Available on iOS and Android for managing bookings and check-in).

Social Media
Connect with StarFlyer for the latest updates and announcements:

  • Facebook: StarFlyer Japan
  • YouTube: StarFlyer Official Channel

Local Offices in United Arab Emirates

  • Dubai & Abu Dhabi: StarFlyer does not currently have a physical office, ticket counter, or General Sales Agent (GSA) in the United Arab Emirates.
  • Airport Desk: There are no StarFlyer counters at UAE airports (DXB, AUH, SHJ). Check-in services are only available at departure airports in Japan.

Emergency & 24/7 Support
StarFlyer does not offer 24-hour global phone support.

  • Urgent Assistance: Please contact the International Call Center during Japanese business hours (+81 93 512 7320 or +81 93 512 7330).
  • After Hours: Manage bookings, seat assignments, and cancellations directly through the "My Flight" section on the official website.

Baggage Policy

StarFlyer offers a baggage policy that is significantly more generous than typical low-cost carriers, reflecting its commitment to a premium passenger experience. Whether you are flying from Tokyo to Fukuoka or visiting other regional destinations, understanding the allowance rules will help ensure a smooth and comfortable journey.

Carry-on Baggage

Passengers are permitted to bring carry-on luggage into the cabin free of charge. To ensure safety and enough space for all travelers, strict limitations on size and number apply.

  • Allowance: Each passenger may carry one piece of personal property (such as a handbag, camera bag, or umbrella) and one bag (such as a small suitcase or roller bag).
  • Weight Limit: The total weight of both items combined must not exceed 10kg (22 lbs).
  • Size Limit: The main item must fit within total linear dimensions (length + width + height) of 115cm, with approximate maximum dimensions of 55cm × 40cm × 25cm. Items must fit securely in the overhead bin or under the seat in front of you.

Checked Baggage

Unlike many budget airlines that charge for every piece of luggage, StarFlyer includes a checked baggage allowance in its standard fares, making it an excellent choice for travelers with heavier luggage.

  • Standard Allowance: Passengers can check up to 20kg of baggage free of charge. There is no specific limit on the number of bags, provided the total weight stays within the 20kg limit.
  • Size Restrictions: The total linear dimensions (length + width + height) of any single piece must not exceed 203cm. This ensures the baggage fits into the cargo hold of the Airbus A320 aircraft.
  • Weight Limit per Piece: For health and safety reasons, a single piece of luggage cannot weigh more than 32kg. If you have multiple bags and the total weight exceeds 20kg, excess baggage fees will apply for the weight over the limit, up to a maximum of 100kg per passenger.

Excess Baggage Fees

If your luggage exceeds the free allowance of 20kg, you will be required to pay an excess baggage fee at the airport counter. These fees are generally calculated based on the additional weight. It is highly recommended to weigh your bags before arriving at the airport to avoid unexpected charges.

Special Items

StarFlyer accommodates passengers traveling with special equipment, though specific rules apply to ensure safe transport.

  • Sports Equipment: Items such as golf bags, skis, snowboards, and diving gear can be checked as part of your free baggage allowance. If packing a surfboard, verify the length restrictions beforehand, as space in the cargo hold may be limited.
  • Musical Instruments: Small instruments that fit within the carry-on size limits can be brought into the cabin. Larger instruments, such as guitars or cellos, may require the purchase of an extra seat to be carried on board or must be checked as fragile baggage in a suitable hard case.

Restricted and Prohibited Items

Compliance with Japanese aviation safety regulations is mandatory. Please pay close attention to the following items:

  • Batteries: Lithium-ion batteries, mobile power banks, and spare laptop batteries are strictly prohibited in checked luggage. They must be carried with you in the cabin.
  • Lighters and Matches: Generally, one safety lighter per person is allowed on your person, but they are forbidden in checked bags.
  • Electronic Smoking Devices: E-cigarettes and vaporizers must be packed in your carry-on baggage and cannot be checked.
  • Dangerous Goods: Explosives, flammable liquids, compressed gases, and other hazardous materials are completely banned from the aircraft.

Tips for Efficient Packing

To make your transit through busy hubs like Osaka or Nagoya easier, consider these packing strategies:

  • Keep Valuables Close: Always pack travel documents, medication, cash, and fragile electronics in your carry-on bag.
  • Check Your Dimensions: If you are connecting from an international flight, remember that StarFlyer's carry-on limits might be stricter than those of long-haul international carriers.
  • Label Everything: Attach a sturdy baggage tag with your name and contact details (in English) to every piece of checked luggage.

Pet Travel Rules

StarFlyer distinguishes itself in the Japanese aviation market with its "Fly with Pet" service, a unique offering that allows small dogs and cats to travel in the cabin alongside their owners on domestic routes. While most carriers in the region restrict animals to the cargo hold, this airline provides options for both in-cabin and checked travel, ensuring that whether you are departing from Tokyo or heading to Fukuoka, your furry companions can join the journey safely.

Transport Options

In cabin (carry-on)

The "Fly with Pet" service allows passengers to bring a small pet into the cabin, seated in a designated cage in the last row of the aircraft. This service is subject to specific availability rules.

  • Carrier dimensions: The pet must fit comfortably within a cage measuring approximately 50 cm × 40 cm × 40 cm.
  • Maximum pet weight: While a specific weight limit is not strictly defined, the animal must be small enough to stand, turn around, and lie down naturally within the specified cage dimensions.
  • Allowed pet types: Only small dogs and cats are permitted in the cabin.
  • Breed restrictions: Brachycephalic (snub-nosed) breeds are generally allowed in the cabin provided they fit in the cage and are in good health, unlike the stricter cargo rules.
  • Limit per flight: The service is extremely exclusive, limited to a maximum of one pet per flight. Early booking is essential.

In cargo hold (checked baggage)

For pets that do not meet the in-cabin requirements or when the cabin slot is taken, StarFlyer transports animals in the air-conditioned cargo hold.

  • Container/crate requirements: Cages must be made of hard, durable material (metal, hard plastic) and be securely lockable. Mesh or soft-sided carriers are not accepted. Rental cages (sizes S, M, L) are available at the airport.
  • Weight and size limits: The cage must fit within the cargo door dimensions. Very large crates may not be accommodated on the Airbus A320 fleet.
  • Temperature restrictions: The cargo hold is temperature-controlled, but external conditions on the tarmac can affect pets. Travel may be restricted during extreme heat or cold.
  • Required documentation: A consent form is required for all checked pets.

As cargo (for large animals)

Animals that exceed the size limits for checked baggage or are traveling unaccompanied must be transported as air cargo.

  • When this option is required: For very large dogs (e.g., Great Danes, St. Bernards) that require crates larger than the standard "L" size rental (approx. 91cm length).
  • Special requirements: This service is handled by the cargo department and requires a freight forwarder or specific cargo booking.
  • Booking procedure: Arrangements must be made separately from passenger tickets, well in advance of the flight date.

Required Documentation

Travelers must prepare the necessary paperwork to ensure a smooth check-in process at airports like Osaka (Kansai) or Nagoya.

  • Consent Form: A signed "Consent Form to Check-in a Pet" is mandatory for all pet travel (available on the StarFlyer website).
  • Veterinary passport: Recommended for identifying the pet and having its basic information readily available.
  • Health certificate: A certificate issued by a veterinarian confirming the animal is fit to fly is often requested.
  • Vaccinations: Proof of valid rabies vaccination (and combined vaccines) is essential.

Service Costs

Fees are charged per sector and vary significantly depending on the method of transport.

  • In-cabin fee: Approximately 50,000 JPY per pet, per one-way sector. This premium fee secures a designated space next to the owner.
  • Cargo hold fee: The fee typically ranges from 4,000 JPY to 6,000 JPY per pet cage, per one-way sector, depending on the specific route.
  • Note: Prices are subject to change and may vary based on the season.

Preparation Tips

  • Carrier requirements: Ensure your pet is accustomed to the crate before travel. For in-cabin travel, the airline typically provides the designated cage, but bringing familiar bedding is recommended.
  • Feeding before flight: Avoid feeding your pet at least 2-3 hours before departure to prevent motion sickness. Hydration is important, but water containers must be spill-proof.
  • Stress reduction: Exercise your pet vigorously before the flight to help them sleep. Placing a familiar toy or piece of clothing with your scent inside the crate can help calm them.

Restrictions

To ensure safety, StarFlyer enforces strict bans on certain animals and breeds.

  • Prohibited breeds (Cargo): Short-nosed (brachycephalic) dog breeds are not accepted as checked baggage during the summer season (typically May 1 to October 31) due to the risk of respiratory distress. This list includes Bulldogs, French Bulldogs, Pugs, Shih Tzus, Boxers, and Terriers.
  • Prohibited animals: Reptiles, rodents, fish, and dangerous animals are generally not permitted as checked baggage.
  • Exceptions: Certified service dogs (guide dogs, hearing dogs) are allowed in the cabin free of charge and are exempt from cage requirements, though advance notice is required.

Important: Pet travel rules are subject to change without notice. We strongly recommend contacting StarFlyer directly or visiting their official website before booking your ticket to confirm the latest requirements for your specific route.

Loyalty Program

Star Link Program

Star Link is the official mileage and loyalty program of StarFlyer, designed to reward frequent travelers with exclusive benefits that enhance the "private jet" feel of their service. Whether you are commuting between Tokyo and Fukuoka for business or exploring regional Japan, members can accumulate miles to unlock flight awards and premium status privileges.

Membership Tiers and Benefits

The program is structured into three distinct levels based on the number of flights taken within a calendar year (January to December). Moving up the ranks unlocks progressively luxurious perks.

  • Star Link Member (General): The entry-level tier available immediately upon registration. Members start earning miles on eligible flights and can access basic online services for booking management.
  • ALTAIR (Elite): Achieved after completing 10 qualifying flights in a year.
    • Priority Boarding: Board the aircraft earlier to settle in comfortably.
    • Bonus Miles: Earn additional miles on top of the standard flight mileage.
    • Seat Selection: Access to preferred seating options in advance.
  • VEGA (Top Tier): Achieved after completing 30 qualifying flights in a year.
    • Lounge Access: Complimentary access to designated airport lounges (such as the POWER LOUNGE at Haneda Airport) prior to departure.
    • Priority Check-in & Baggage: Use dedicated counters and have your luggage delivered first upon arrival.
    • Extra Baggage Allowance: Enjoy an increased free checked baggage limit, perfect for longer trips.
    • Guaranteed Reservations: Priority waitlisting for fully booked flights.

Earning Miles

Star Link members have multiple ways to accumulate miles, making it easy to reach the next reward.

  • Domestic Flights: Earn flight miles on all StarFlyer routes, including popular connections like Tokyo to Osaka (Kansai) and Nagoya to Fukuoka. Mileage accrual is based on the flight distance and the fare type purchased.
  • Credit Cards: Holders of the "StarFlyer Premium Card" or "StarFlyer Card" earn miles on everyday shopping and utility payments.
  • Shopping Partners: Earn miles when shopping with partner retailers or using affiliated services such as the luxury shopping site GILT.

Redeeming Miles

Accumulated miles can be exchanged for a variety of valuable rewards:

  • Award Tickets: Redeem miles for one-way or round-trip tickets on any StarFlyer route, such as Ube to Tokyo.
  • Coupons and Vouchers: Exchange miles for service coupons that can be used for in-flight purchases or partner services.
  • Partner Points: Convert Star Link miles into points with other partner loyalty programs, giving you flexibility in how you use your rewards.

Airline Partnerships

While StarFlyer is not a member of a global airline alliance (like Star Alliance or Oneworld), it maintains a strong code-share partnership with All Nippon Airways (ANA).

  • Code-Share Flights: On flights operated by StarFlyer but booked under an ANA flight number, passengers can choose to earn ANA Mileage Club miles instead of Star Link miles.
  • Note: Star Link benefits (like ALTAIR or VEGA status) apply specifically when flying on StarFlyer-operated flights and may not be recognized on other ANA flights.

How to Join

Joining Star Link is free and simple. Travelers can register online via the official StarFlyer website or download the mobile app. It is recommended to sign up before your first trip to ensure you receive credit for your initial flights.

Services & Classes

Onboard Experience

StarFlyer has cultivated a reputation for offering a "private jet" atmosphere at commercial airline prices. The carrier's distinct service philosophy centers on style, comfort, and attention to detail, ensuring that every passenger enjoys a premium experience regardless of the flight duration. From their signature black leather interiors to high-quality refreshments, here is what travelers can expect when flying between cities like Tokyo and Fukuoka.

Cabin and Seating

The airline operates a mono-class configuration that defies standard economy expectations. The Airbus A320 fleet is designed with fewer seats than typical low-cost carriers, prioritizing personal space and relaxation.

  • Generous Legroom: StarFlyer seats offer a pitch of approximately 34 inches (91 cm), significantly wider than the industry standard for domestic flights. This extra space allows passengers to stretch out comfortably, making even longer regional trips to Ube or Kitakyushu pleasant.
  • Ergonomic Design: The sleek black leather seats are equipped with adjustable headrests and rare features for domestic economy class, such as individual footrests and coat hooks, enhancing physical comfort.
  • Privacy and Functionality: The seat design creates a sense of personal space, featuring a cup holder and a conveniently placed table that accommodates laptops or meals without feeling cramped.

In-Flight Entertainment and Connectivity

Staying entertained and connected is effortless on StarFlyer, which provides amenities often reserved for long-haul international flights.

  • Personal Monitors: Every seat is fitted with a personal LCD touch screen. Passengers can enjoy a variety of video and audio channels, including news, variety shows, and music programs, to pass the time while traveling to destinations like Osaka.
  • Power Supply: Business travelers flying from Nagoya or Tokyo will appreciate the AC power outlets and USB ports available at every seat, ensuring devices remain charged throughout the journey.

Dining and Refreshments

StarFlyer takes pride in its curated in-flight menu, offering complimentary beverages that highlight Japanese quality and hospitality.

  • Tully’s Coffee Collaboration: A highlight of the service is the airline's partnership with the specialty coffee chain Tully’s Coffee. Passengers are served a freshly brewed original blend, designed specifically to taste best at cruising altitude.
  • Signature Sweets: Coffee is typically accompanied by a piece of StarFlyer’s original high-quality chocolate (Carré de Chocolat), adding a touch of luxury to the coffee break.
  • Other Beverages: For those who prefer alternatives to coffee, the airline offers a selection of other drinks, including their popular apple juice made from 100% domestic apples, Japanese green tea, and savory consommé soup.

Service and Hospitality

The cabin crew embodies the Japanese spirit of omotenashi (wholehearted hospitality) with a stylish, professional edge. From offering blankets to maximize comfort to ensuring a smooth boarding process, the service is designed to be attentive without being intrusive. This high standard of care makes StarFlyer a preferred choice for travelers connecting major hubs like Sendai with western Japan.

Popular Destinations

Destinations:

StarFlyer operates a highly focused domestic network, primarily connecting its main hub in Tokyo (Haneda) with key metropolitan areas in western Japan. The airline is renowned for its high-frequency service on select major routes, providing stylish and comfortable links to cities like Fukuoka, Osaka, and its headquarters home of Kitakyushu.

From To Flights per 3 weeks
Tokyo (HND) Fukuoka (FUK) 168
Tokyo (HND) Osaka (KIX) 84
Tokyo (HND) Kitakyushu (KKJ) 82
Nagoya (NGO) Fukuoka (FUK) 60
Sendai (SDJ) Fukuoka (FUK) 12
Tokyo (HND) Ube (UBJ) 3

Booking Tips

Booking a flight with StarFlyer (7G) offers a unique blend of style and comfort for domestic travel within Japan. Whether you are planning a trip from their hub in Tokyo (Haneda) to destinations like Fukuoka, Kitakyushu, or Osaka, a few strategic steps can ensure you get the best value and a smooth experience.

Timing is everything when it comes to securing lower fares. StarFlyer often releases "Early Purchase" fares available for those who book 28, 45, or even 75 days in advance. If your travel dates are fixed, booking during these windows is the most effective way to find cheaper tickets for popular routes, such as flights from Nagoya or Sendai. Keep an eye out for seasonal promotions on their official website, which can offer additional savings.

To streamline your airport experience, take advantage of Online Check-in. This service typically opens 24 hours before departure, allowing you to secure your boarding pass digitally and bypass the counters if you only have carry-on luggage. Downloading the airline's mobile app is highly recommended; it not only facilitates check-in but also keeps you updated with real-time flight status notifications and gate changes.

One of the highlights of flying with StarFlyer is the cabin quality. The airline is renowned for its sleek black leather seats and generous legroom, which is often superior to standard economy carriers. We recommend selecting your seat in advance during the booking process to ensure your preferred spot, whether you want a window view of the Japanese coastline or an aisle seat for easy access.

Finally, always consider purchasing comprehensive travel insurance before your trip. While Japan is a safe destination and StarFlyer is a reliable carrier, insurance protects you against unforeseen cancellations, delays, or medical emergencies, providing peace of mind for your journey to Ube or any other destination in their network.

Company History

StarFlyer was established with a bold vision to revolutionize the concept of domestic air travel in Japan. Founded in December 2002, initially under the name Kobe Airlines, the company soon rebranded and set up its headquarters in Kitakyushu. Commercial operations officially commenced on March 16, 2006, coinciding with the opening of the New Kitakyushu Airport. The airline's inaugural flight connected its home base with Tokyo (Haneda), marking the beginning of a new era in regional aviation that prioritized a sophisticated "private jet" atmosphere over mass transit utility.

From the outset, the carrier distinguished itself through a unique visual identity created in collaboration with renowned designer Tatsuya Matsui. StarFlyer adopted a striking all-black livery for its Airbus A320 fleet, a dramatic departure from the traditional white color schemes of most airlines. This design philosophy extended to the cabin interiors, which featured black leather seating and modern amenities. This commitment to aesthetics and comfort was quickly recognized, earning the airline the prestigious Good Design Award shortly after its launch.

Following its successful debut, the airline embarked on a steady expansion of its route network to key cities in western Japan. In 2007, it launched services to Osaka (Kansai), providing a stylish alternative for travel to the Kansai region. A significant milestone was reached in 2011 with the introduction of flights to Fukuoka, connecting Japan's capital with the economic hub of Kyushu on one of the country's busiest air corridors. To support this growth and enhance accessibility, StarFlyer entered into a strategic code-share partnership with All Nippon Airways (ANA), allowing it to leverage a wider sales network while maintaining its independent brand identity.

The airline continued to broaden its footprint across the archipelago, adding regional routes that cater to both business and leisure travelers. The network grew to include service to Ube in Yamaguchi Prefecture and established connections between Nagoya (Chubu Centrair) and Fukuoka. Furthermore, StarFlyer expanded its reach to the Tohoku region with flights from Sendai. Throughout its development, the company has consistently focused on maintaining high standards of hospitality, frequently topping the Japanese Customer Satisfaction Index (JCSI) for domestic transportation.

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