Shopping in Portoviejo offers tourists an interesting blend of modern comfort and the colorful atmosphere of traditional Manabí trade. The city is an important commercial center for the region, so you can find both familiar brand stores and unique shops of local craftsmen. It is an excellent place to purchase authentic goods without the tourist markups typical of larger resorts.
The heart of the city's commercial life remains its Historical Center (El Centro). The streets here are always bustling and full of small shops offering clothes, shoes, and electronics at affordable prices. A walk through the central blocks will allow you to feel the true rhythm of the citizens' lives. It is also worth paying attention to the area along Avenida Manabí, where more elegant boutiques, salons, and modern commercial establishments are concentrated.
For those who prefer comfortable shopping with air conditioning, the main attraction is Paseo Shopping Portoviejo. This is a large shopping and entertainment complex featuring popular Ecuadorian and international brands, a large supermarket, a food court, and a cinema. It is an ideal place to escape the midday heat and buy everything you need in one place. The Multiplaza shopping center also operates in the city, offering a good selection of household goods and food.
To truly get a taste and feel for the spirit of the region, be sure to visit the Mercado Central (Central Market). This is not just a place of trade, but a real exhibition of Manabí's agricultural achievements. Here, the stalls overflow with the freshest tropical fruits, vegetables, seafood, and spices. At the market, you can have an inexpensive snack of traditional dishes and buy homemade products, such as peanut paste or local cheese.
As souvenirs from Portoviejo, it is worth bringing back items that Ecuador and especially the Manabí province are famous for. First and foremost are the famous Toquilla straw hats (Sombreros de paja toquilla), woven by local masters (although the center of weaving is considered the neighboring Montecristi, Portoviejo has an excellent selection and prices). Also, look out for Tagua jewelry ("vegetable ivory") and traditional sweets, such as lemon cakes or handmade candies.
Shops in shopping centers usually work seven days a week from 10:00 AM to 8:00 PM or 9:00 PM. Small private shops in the city center open around 9:00 AM and close by 6:30–7:00 PM, with some potentially closing for a lunch break. The main currency is the US dollar. Visa and Mastercard are accepted without issues in large shopping centers and supermarkets; however, in markets, taxis, and small souvenir shops, payment is cash only. It is recommended to carry small bills (up to $20), as there are often difficulties with change for large banknotes.
Regarding the Tax Free system, foreign tourists in Ecuador are entitled to a VAT (IVA) refund for the purchase of locally produced goods for an amount exceeding $50 on a single receipt. However, this procedure is not automatic in city shops. You need to keep special electronic invoices and apply for a refund at special kiosks in international airports (Quito or Guayaquil) before departing the country.