Shopping in Moorea is a delightful departure from the frantic pace of modern retail therapy. Instead of sprawling complexes, you will find quaint boutiques, family-run art galleries, and roadside stands that reflect the island's laid-back atmosphere. The experience is intimate and authentic, focusing on locally crafted goods, tropical fashion, and the world-renowned treasures of the sea rather than mass-produced items.
The primary hub for shopping on the island is the district of Maharepa. Located on the north coast, this bustling village features a concentrated row of clothing boutiques, souvenir shops, and pearl jewelry stores, all within walking distance of banks and cafes. Another key area is Le Petit Village in the Haapiti district on the northwest side. This charming, colonial-style commercial center hosts a collection of tourist-friendly shops selling swimwear, handicrafts, and local art, making it a convenient stop for those staying in nearby resorts.
Travelers should not expect large, multi-story shopping malls in Moorea. The retail landscape is defined by small commercial centers rather than mega-malls. The "Centre Commercial" in Maharepa is the closest equivalent, serving as a modest strip of shops and essential services. This lack of heavy commercialization preserves the island's rustic charm, ensuring that every purchase feels personal and unique.
While Moorea does not have a massive central market like the one in the capital, the spirit of the market is alive at the numerous roadside stalls scattered along the coastal road. Here, locals sell freshly caught fish, tropical fruits like pineapples and papayas, and handmade flower crowns. For handicrafts, small artisan markets often pop up near cruise ship tender piers or within the larger resort lobbies, offering woven baskets, shell jewelry, and wood carvings directly from the creators.
The most iconic purchase in Moorea is undoubtedly the Tahitian Black Pearl. Visitors can buy loose pearls or mounted jewelry from reputable shops and even visit pearl farms to see how they are harvested. Other popular souvenirs include Monoi oil, a fragrant coconut oil infused with tiare flowers, and vibrant hand-dyed pareos (sarongs) that are a staple of island fashion. Additionally, vanilla beans and jams made from the island's sweet pineapples are excellent edible gifts to bring home.
Store hours in Moorea generally follow a relaxed schedule. Most shops open around 8:00 AM or 9:00 AM and close by 5:00 PM or 6:00 PM. It is important to note that many businesses close for a lunch break between 12:00 PM and 1:30 PM, and on Saturday afternoons and Sundays, most shops are closed. Regarding payment, major credit cards are widely accepted in boutiques, hotels, and supermarkets. However, carrying some cash in Pacific Francs (XPF) is essential for small purchases at fruit stands, snack bars, or smaller craft stalls.
For high-value purchases, particularly black pearls, a tax-free (détaxe) option is often available for tourists. When buying from a certified shop, you can ask for the tax refund paperwork. The process typically involves presenting these forms to the customs office at the airport before leaving French Polynesia. Always confirm the specific procedure and eligibility with the merchant before making a significant purchase.