Shopping in Cicia is a reflection of its remote, traditional lifestyle and is vastly different from the commercial experience found in major cities or tourist hubs. Visitors should not expect bustling high streets, designer boutiques, or duty-free complexes. Instead, commerce here is small-scale and community-focused, primarily serving the basic needs of the local villagers. For tourists, the "shopping" experience is less about retail therapy and more about discovering authentic, handmade local crafts and supporting the island's organic economy.
There are no designated shopping districts or commercial promenades on the island. Retail activity is limited to small, family-run village stores, often referred to as "canteens" or co-ops, scattered within settlements like Tarukua. These humble shops typically operate out of the front room of a house or a small wooden structure, selling essential items such as tinned foods, rice, sugar, soap, and batteries. They offer a fascinating glimpse into island life but do not stock souvenirs or luxury goods.
It is important to clarify that there are absolutely no shopping malls, department stores, or supermarkets in Cicia. The island's infrastructure is undeveloped in this regard, preserving its serene and non-commercial atmosphere. Travelers looking for branded clothing, electronics, or extensive grocery options must purchase these in larger centers like Suva or Nadi before travelling to the Lau Group.
Unlike the main islands of Fiji, Cicia does not have a formal daily municipal market. Fresh produce is generally grown by families for their own consumption or shared within the community. However, visitors may find informal opportunities to purchase fresh, organic fruits and vegetables—such as papaya, bananas, and coconuts—directly from villagers. This is often an interaction based on availability and hospitality rather than a structured market setup.
The true treasures of shopping in Cicia are its unique handicrafts. The island is renowned for its production of Masi (tapa cloth), a traditional bark cloth painted with intricate geometric designs using organic dyes. Another specialty is Magimagi, a strong rope woven from coconut fiber, which is culturally significant and used in architecture and crafts. Visitors can also look for pure, high-quality virgin coconut oil, produced locally in accordance with the island's organic certification. Purchasing these items involves buying directly from the artisans in their homes, ensuring that your money goes straight to the local families.
Store hours in Cicia are informal and flexible, often described as operating on "island time." Village canteens may open early in the morning, close for a midday rest, and reopen in the late afternoon, but there is no strict schedule. If a shop appears closed, a polite inquiry at the nearby house will often result in someone opening it for you.
Payment is strictly cash only. There are no credit card terminals, digital payment systems, or ATMs on the island. Transactions are conducted in Fijian Dollars (FJD), and it is crucial to carry small denominations, as change for large notes is rarely available. Regarding tax-free shopping, the Tourist VAT Refund Scheme available in Fiji does not apply to purchases made in Cicia's villages, as these small informal transactions do not generate the official tax receipts required for a refund at the international airport.