Shopping in Savusavu is a relaxed and authentic experience that reflects the town's easygoing "Hidden Paradise" atmosphere. Unlike the bustling commercial hubs of Viti Levu, you will not find sprawling shopping malls or high-end designer boutiques here. Instead, the retail scene focuses on practical essentials, locally made handicrafts, and unique island treasures, offering a chance to engage with friendly shopkeepers and discover the region's culture through its products.
The town’s commercial activity is concentrated almost entirely along the Main Street, which runs parallel to the sparkling waters of the bay. This single thoroughfare is lined with a mix of supermarkets, hardware stores, and small draperies. A stroll down this road allows visitors to browse through colorful "Bula" shirts, sulus (sarongs), and general merchandise while enjoying the sea breeze. It is a compact area where everything is within walking distance, making for a stress-free shopping excursion.
While there are no large modern malls, the Copra Shed Marina offers a sophisticated shopping experience in a historic setting. This renovated warehouse complex houses a selection of boutiques that cater specifically to tourists and yachties. Here, you can find high-quality resort wear, artisan jewelry, and distinct souvenirs in a clean and air-conditioned environment. It stands out as the town's premier spot for browsing upscale gifts before relaxing at a waterfront café.
For a true taste of local life, the Savusavu Municipal Market is the vibrant heart of the community. Located near the bus station, this bustling marketplace is filled with vendors selling mounds of fresh tropical fruits, root vegetables, and freshly caught seafood. Saturday mornings are particularly lively, as farmers from the surrounding villages bring their produce to town. It is also an excellent place to buy spices, woven mats, and bottles of pure coconut oil directly from the producers.
When searching for souvenirs, Savusavu is world-famous for its pearls. The pristine waters of the bay produce rare pearls in unique hues of gold, champagne, and chocolate. Visiting a local pearl showroom is a highlight for many, offering the chance to purchase certified jewelry that is truly unique to this part of Fiji. Other popular keepsakes include handmade wooden carvings, locally produced soaps, and kava bowls (tanoa), which make for meaningful reminders of your trip.
Stores generally open around 8:00 AM and close by 5:00 PM on weekdays. On Saturdays, many businesses, including the market, close early around 1:00 PM, and almost everything is closed on Sundays. Cash is the preferred payment method for the market, taxis, and smaller shops, so it is wise to carry Fijian Dollars. However, major supermarkets, the pearl shops, and boutiques at the marina typically accept credit cards.
Tourists should also be aware of the Tourist VAT Refund Scheme. If you purchase goods totaling over 500 FJD from registered retailers, you may be eligible to claim a refund of the Value Added Tax upon departure from Fiji. Look for the "Tax Free" signage in shop windows, particularly at jewelry stores and larger souvenir outlets, and remember to ask for the necessary forms and receipts at the time of purchase.