Diyez

Diez Shopping Center is a modern multifunctional space located in the heart of one of the oldest cities, Veliky Novgorod. Situated in Russia, this four-story complex harmoniously combines shopping, business, and leisure opportunities under one roof.

Diyez. Иллюстрация. Источник: Kupi.com AI

The building was originally constructed in 1962, but after a major renovation in 2006, it gained its contemporary look and modern infrastructure. Thanks to its location on Fedorovsky Ruchey Street, in close proximity to the Novgorod Kremlin and the Alexander Nevsky Bridge, the complex is a popular spot on the city's tourist map.

Today, Diez serves not only as a retail venue but also as an important business hub. It houses famous brand stores alongside government offices and leisure areas, making it a convenient place for both daily errands and tourist stops.

For your convenience, we have prepared up-to-date contact information for the Diez Shopping Center. You can call ahead to check the availability of specific goods or the hours of particular departments, as well as stay informed via the official website or social media. When planning your visit, be sure to save the address to easily find the complex in the historical part of the city.

At the Diez Shopping Center, everyone will find something to enjoy. Practical shoppers can visit the Pyaterochka or Svetofor supermarkets, while those decorating their homes will appreciate the wide selection at the Shatura, Moon, and StolBeri 53 furniture showrooms. For stylish accessories and footwear, the Kari store and jewelry departments are open for business.

If you want to relax and grab a bite, stop by the Baskin Robbins ice cream parlor or a cozy bakery. For the health-conscious, the Galatea fitness club is available. Additionally, the building houses important service centers: a Sberbank branch, the "My Business" multifunctional center, and the Unified Tourist Center, where you can get information about the city's attractions.

The center's evening program offers guests the chance to dive into the city's nightlife at the Genesis club. Furthermore, its central location makes it easy to combine a visit to Diez with a trip to the Philharmonic or a stroll through the Chamber of Facets (Granovitaya Palata), both just a few minutes' walk away.

Finding Diez is easy, as it is located in the heart of Veliky Novgorod at 2/13 Fedorovsky Ruchey Street. The facility is situated in close proximity to the Alexander Nevsky Bridge and the Kremlin Bridge, making it a prominent landmark for both pedestrians and motorists.

For those using public transport, the "Fedorovsky Ruchey Street" stop is within walking distance—about 270 meters away. Thanks to its central location, getting here by taxi from anywhere in the city is quick and affordable. If you are traveling by private car, the building features a spacious surface parking lot, which significantly simplifies parking in the city center.

Given its proximity to the Novgorod Kremlin and major tourist trails, a walk to the shopping center can be a pleasant and logical continuation of your tour through the ancient city.

The history of the shopping center building began in 1962. At that time, Veliky Novgorod was undergoing a period of active post-war reconstruction and development, and the four-story building with a total area of about 8,000 square meters became an important element of the city's infrastructure, combining retail and business functions.

Significant changes occurred in 2006, when the building underwent a large-scale renovation. The facility reopened with a completely refreshed look, featuring modern utilities and a layout that met the demands of the new era, allowing it to maintain its status as one of the city's key commercial centers.

The shopping center continues to evolve today, striving to keep up with modern architectural trends. For instance, in 2025, projects were actively discussed for updating the building's light facade, developed by local design studios, promising to make Diez an even more vibrant landmark of Novgorod at night.

When planning your visit to Diez, you should consider your objectives. If you are stopping by for quick groceries at the supermarket or visiting the tourist center, 1.5–2 hours should be quite sufficient. This is also enough time for a short coffee break at one of the bakeries.

For those planning a thorough shopping trip to the furniture stores, a visit to the fitness club, or an evening at the night club, it is recommended to set aside 3 hours or more. Due to its location, the shopping center often serves as a convenient place to rest and have a snack between exploring the main historical monuments of Novgorod.

Diez Shopping Center operates on a convenient and stable schedule, allowing visitors to plan their visit any day of the week. The complex is open daily, including Saturday and Sunday, with no lunch breaks.

The standard operating hours for all main shopping galleries and organizations are from 10:00 AM to 8:00 PM. It is worth noting that some establishments, such as the night club or the self-service ATMs, may have their own operating hours that differ from the center's general schedule.

The shopping center's prime location in the historical part of the city allows tourists to combine shopping with sightseeing at famous cultural monuments. Exploring the surroundings can significantly enrich your travel experience, as world-class sites are literally within walking distance.

Below are the most interesting attractions located near Diez that are worth including in your walking route.