Shopping in Pemba offers a delightfully authentic experience that stands in stark contrast to the commercialized retail scenes found in many global tourist destinations. You will not find sprawling shopping malls, high-end fashion boutiques, or international chain stores here. Instead, the "Green Island" invites you to explore modest local shops and bustling open-air markets where the focus is on fresh produce, daily necessities, and the island's famous agricultural products. It is an opportunity to engage directly with local traders and immerse yourself in the slow, rhythmic pace of Swahili life.
The main commercial hubs are located in the island's two largest towns: Chake Chake and Wete. Chake Chake, located in the center of the island, serves as the primary business district. Its main streets are lined with small shops, known locally as dukas, which sell everything from textiles and electronics to household goods. A stroll through the town center reveals a vibrant atmosphere where locals conduct their daily business, offering travelers a genuine glimpse into the island's culture.
There are no Western-style shopping malls in Pemba. Visitors looking for imported luxury goods or extensive department stores will not find them here. The retail landscape is dominated by small, family-run businesses and roadside stalls. If you require specific toiletries, medications, or specialized equipment, it is highly advisable to bring them with you from the mainland or Zanzibar City, as availability on the island can be limited.
The heart of the shopping scene lies in the local markets. The central market in Chake Chake is a sensory adventure, filled with the vibrant colors of tropical fruits like mangoes, jackfruit, and bananas, alongside piles of fresh vegetables. The fish markets are equally fascinating, especially in the mornings when fishermen bring in their daily catch of tuna, kingfish, and octopus. These markets are not designed for tourists but are functional spaces for the community, making a visit there a truly immersive cultural experience.
When it comes to souvenirs, Pemba is best known for its spices. As the "Clove Island," it produces the majority of Tanzania's cloves. You can buy high-quality dried cloves, cinnamon, cardamom, and black pepper directly from the markets at a fraction of the price you would pay elsewhere. Another unique buy is essential oils, particularly clove and lemongrass oil, often available near the distillery in Chake Chake. For a taste of the island's wild side, look for jars of rich, dark Pemba honey, harvested from the local forests.
Colorful textiles are another popular purchase. You can find beautiful Kangas and Kitenges—traditional East African fabrics featuring bold patterns and Swahili proverbs—in the fabric shops of Wete and Chake Chake. These make for excellent, lightweight gifts or can be used as sarongs during your beach holiday. Handwoven mats and baskets made from palm fronds are also available, showcasing the craftsmanship of local artisans.
Store hours are generally from around 8:00 AM to 6:00 PM, though many smaller shops may close for a few hours in the afternoon during the hottest part of the day or for Friday prayers, given the island's predominantly Muslim culture. Cash is the only accepted payment method in markets and almost all shops. Credit cards are virtually useless outside of major hotels, so ensure you withdraw enough Tanzanian Shillings (TZS) from the ATMs in Chake Chake before heading out to shop.
Tax-free shopping and VAT refunds are not applicable for the types of goods and markets found on Pemba. Prices are usually fixed in shops, but polite bargaining is common and expected in the open markets. Approach it with a smile and a friendly attitude, and you will likely find the vendors happy to engage with you.