Shopping in Paulo Afonso offers a genuine taste of the Brazilian Northeast, focusing more on local culture and regional necessities than on high-end luxury retail. The city serves as a commercial hub for the surrounding area, meaning you will find a lively mix of modern conveniences and traditional trade. Visitors can expect a relaxed experience where friendly service is the norm, and the goods on offer often reflect the unique identity of the Sertão and the craftsmanship of its people.
The heartbeat of the city's commerce is located in the Centro (City Center), particularly along the bustling Avenida Apolônio Sales. This broad avenue and its intersecting streets are lined with a variety of clothing boutiques, shoe stores, pharmacies, and electronics shops. It is the best place to take a stroll, soak in the local atmosphere, and find everything from beachwear for the river to casual fashion. The area is pedestrian-friendly and hosts the majority of the city's banks and services.
Unlike the massive metropolitan areas of Brazil, Paulo Afonso does not have giant mega-malls. Instead, the retail scene is characterized by smaller commercial galleries and shopping centers such as Shopping da Vila. These venues offer a cooler, air-conditioned environment with a selection of stores, food courts, and sometimes a cinema. They provide a comfortable escape from the midday heat and are popular meeting spots for locals in the late afternoon.
For a more traditional experience, the Municipal Market (Mercado Público) and the weekly open-air fairs (feiras livres) are essential stops. These markets are vibrant explosions of color and scent, where farmers from the region sell fresh tropical fruits, vegetables, and regional staples like sun-dried meat (carne de sol), bottled butter (manteiga de garrafa), and coalho cheese. It is an excellent place to observe daily life and perhaps buy some local snacks to try.
When it comes to souvenirs, the city's connection to the history of the Cangaço offers unique options. You can find beautiful handicrafts made from leather, such as the iconic gibão hats and sandals, which are symbols of the cowboy culture. Dolls and figurines depicting Lampião and Maria Bonita are also popular keepsakes. Additionally, look for embroidery, ceramic pieces, and locally produced honey or licuri (a native palm fruit) sweets, which make for delicious gifts to bring home.
Opening hours in Paulo Afonso generally follow the standard Brazilian commercial schedule. Street shops typically open from 8:00 AM to 6:00 PM on weekdays, and from 8:00 AM to 1:00 PM on Saturdays. Most are closed on Sundays, although supermarkets and pharmacies may remain open. The shopping centers usually operate later, often until 10:00 PM. Payment methods are modern, with credit and debit cards (Visa, Mastercard) widely accepted even in smaller stores. However, it is advisable to carry cash (Brazilian Reals) for small purchases at street stalls or the open market.
Regarding tax-free shopping, tourists should be aware that Brazil does not currently have a Value Added Tax (VAT) refund system for international visitors on general goods. The price you see on the tag is the final price you pay. While you won't get a tax rebate at the airport, the relatively lower cost of living in the region often makes local handicrafts and food items very affordable compared to international standards.