What's Beef

Imagine a place where the urban chic of a metropolis meets impeccable German quality — that is exactly what What's Beef is. This popular burger chain has brought the bold atmosphere of New York City streets to Frankfurt am Main, creating a unique space for quality street food lovers in Germany.

What's Beef. Иллюстрация. Источник: Kupi.com AI

The interior immediately immerses guests in the aesthetics of an American megacity: the red-tiled walls are reminiscent of New York subway stations, while the combination of gold and black accents with massive wooden tables creates an elegant yet relaxed atmosphere. This isn't just a snack bar, but a conceptual space where every detail is designed to create an appetizing ambiance.

The main pride of What's Beef is its honest approach to food. Burgers here are made from select beef with fresh regional ingredients, served on homemade buns with organic ketchup. The menu is rounded out by crispy fries and thick milkshakes, which have already become legendary among locals and tourists alike.

For more details or to book a table, you can use the following contact information for the restaurant:

The main reason to come here is, of course, to sample their signature burgers. Be sure to try the famous ABC Burger, which combines tender beef with avocado, cheddar, and savory beef bacon. Fans of the exotic will appreciate dishes infused with Turkish spices and sucuk sausage — a tribute to the founder's family recipes.

Beyond the food, the restaurant offers a unique cultural experience. The walls are decorated with an impressive street art collection, including works by the famous American artist Shepard Fairey. Essentially, you are dining in a mini-museum of contemporary art, where you can even see a portrait of Atatürk in an unusual artistic interpretation.

Don't forget to order a dessert shake, such as one based on the traditional Turkish rice pudding sütlaç — a flavor combination you'll rarely find elsewhere. And to remember your visit to this "slice of New York" in Frankfurt, you can purchase stylish merchandise: from branded clothing to signature sauces and accessories.

The establishment is located in the heart of the historic Altstadt district, making it easily accessible for tourists. If you are strolling through the city center, it is just a 10–15 minute walk from the famous Römerberg square or Frankfurt Cathedral.

For those who prefer public transport, tram and bus stops are within walking distance. You can look for the Seckbacher Landstraße or Ostendstraße stations, from which it is an easy walk to the restaurant. You can also always take a taxi from anywhere in the city center — the trip will only take a few minutes.

The story of this popular chain began in 2013 when Selim Varol, inspired by New York culture and hip-hop, decided to open the first burger joint in Düsseldorf. The name of the project is a direct reference to a song by the legendary rapper Notorious B.I.G., highlighting the establishment's close connection to street culture and contemporary art.

Before launching his business, Selim traveled the world and tried more than 150 different burgers to find the perfect flavor formula. His father, a successful entrepreneur, played a key role in developing the concept, as his experience helped turn a passion for street food into a thriving chain. By 2015, the project was recognized as one of the best in its segment in the North Rhine-Westphalia region.

Special attention is paid here to the philosophy of sustainability. The owners take pride in using only regional, GMO-free products and maintaining strict production standards. This approach allowed the brand to scale quickly and open branches in Hamburg and other major cities, while maintaining the spirit of authenticity and family traditions — for example, the patty recipe still uses secret Turkish spices "from mom."

A visit here usually takes between 1 and 1.5 hours. This is plenty of time to leisurely enjoy your meal, try a signature milkshake, and take in the interior details.

If you are a fan of street art, set aside a little more time to view the collection of paintings and unique art objects. It is also worth spending a few minutes browsing the branded merchandise available at the restaurant.

The restaurant is open to guests daily, offering both early lunches and late dinners. The operating hours are as follows:

• Monday and Tuesday: 11:30 AM – 10:00 PM
• Wednesday – Saturday: 11:30 AM – 11:00 PM
• Sunday: 11:30 AM – 10:00 PM

Please note that opening hours may change on public holidays, so it is recommended to check the official website for the latest information before your visit.

Its location in the central part of the city allows guests to combine a delicious lunch with visits to interesting local spots. A walk around the neighborhood will reveal different sides of Frankfurt: from active entertainment to relaxation in water complexes.