Shopping:
Shopping in Pleiku offers a distinctively local experience that contrasts with the high-end retail therapy found in Vietnam's larger metropolises. Instead of luxury fashion houses, the city is a haven for agricultural treasures and authentic cultural craftsmanship. Visitors will find that the shopping scene here revolves around the region's bountiful produce—particularly coffee, tea, and honey—as well as the unique handicrafts of the Central Highlands' indigenous communities.
The commercial pulse of the city beats strongest along its central arteries, particularly Hung Vuong Street and Tran Phu Street. These bustling thoroughfares are lined with a variety of shops selling clothing, shoes, and electronics. Walking along these streets provides a glimpse into modern local life, where small family-run boutiques stand alongside well-known Vietnamese fashion brands. It is the best area to find practical travel gear or casual wear suited to the cool highland climate.
For those seeking a modern retail environment, Vincom Plaza Pleiku is the city's premier shopping destination. Located in the heart of the downtown area, this mall offers a comfortable, air-conditioned escape featuring a supermarket, cinema, and a selection of international and domestic chain stores. It serves as a convenient one-stop shop for travelers needing to restock on essentials or looking for familiar brands in a contemporary setting.
However, the true spirit of commerce in Pleiku is found in its traditional markets. The Pleiku Market (often referred to as the New Market or Trung Tam Thuong Mai) is an imposing architectural structure where vendors sell everything from fresh produce to fabrics and household goods. For a more atmospheric experience, the Pleiku Night Market is unmissable. While primarily a food destination, the surrounding stalls often sell inexpensive clothes, accessories, and small trinkets, making it a lively place to browse after dinner.
When it comes to souvenirs, the region's agricultural heritage takes center stage. Coffee is the quintessential gift from Gia Lai Province; buying a bag of robusta beans directly from the source ensures exceptional freshness and quality. Another unique specialty is "Bo Mot Nang" (one-sun dried beef), typically paired with a jar of exotic weaver ant salt ("muoi kien vang"). For cultural keepsakes, look for brocade textiles (tho cam) woven by the local Bahnar and Jarai artisans, which are fashioned into bags, scarves, and tablecloths featuring vibrant, geometric patterns.
Most shops in the city open around 8:00 AM and close by 9:00 PM, though the night market stays active until late. Payment methods remain largely traditional; while the shopping mall and larger supermarkets accept credit cards, cash (VND) is absolutely essential for street shops, markets, and buying souvenirs from local vendors. It is advisable to carry smaller denominations for easier transactions.
Regarding tax refunds, tourists should be aware that the VAT refund scheme is generally not available in Pleiku. This service is typically restricted to large international airports and designated luxury stores in major tourist hubs like Ho Chi Minh City or Hanoi. Therefore, visitors should not expect to claim tax back on purchases made within the city.